Founding Product Marketer

What You'll Do

• Own positioning and messaging for the company and product — for the industry, for buyers, and for users on the floor
• Drive product launches end-to-end — naming, messaging, content, customer comms, internal enablement — so every release lands with customers and the market
• Partner closely with our SVP Sales and CEO to arm our sales team with the pitch decks, demos, one-pagers, and competitive intel they need to close enterprise deals
• Turn customers into advocates — case studies, testimonials, references, conference appearances, the works
• Build the content engine — blog, newsletter, social, conference materials — whatever it takes to be the loudest, most consistent, most credible voice in freight AI
• Partner with product and engineering to translate technical capability into customer value, and bring market insight back to inform what we build
• Set the systems and rhythms that let marketing run reliably as we scale

Must-Haves

• Real B2B product marketing experience — you've owned positioning, launches, and sales enablement, not just demand gen or content production
• A track record marketing to real-world, non-Silicon-Valley audiences — ops teams, fleet managers, financial services, healthcare, manufacturing, or similar buyers who don't read TechCrunch. Or proof you can credibly adapt: we'll dig in on this
• Sharp writer and storyteller — you can take something technical and dense and make it crisp, plain-spoken, and compelling
• Strong product instincts — you sweat the details of what we ship and have opinions about it
• Hustle and ownership — you're known by your peers as the person who moves mountains and makes progress, no matter the circumstances
• Comfort with ambiguity — you're excited, not terrified, to be the first PMM with no playbook to inherit

Nice-to-Haves

• Experience in freight, logistics, supply chain, or another physical-world industry
• Experience marketing AI or agentic products
• Have built or scaled a marketing function from zero before
• Customer-facing chops — comfortable on calls with brokers, truckers, and execs

Compensation & Benefits

• Competitive compensation and significant equity upside
• Medical, dental, vision