Founding Product Marketer
Founding Product Marketer responsible for positioning, messaging, product launches, sales enablement, content, and turning customers into advocates for an AI-powered logistics platform. Requires B2B PMM experience, sharp writing, product instincts, and comfort with ambiguity in a non-tech industry.
About the job
What You'll Do
- Own positioning and messaging for the company and product — for the industry, for buyers, and for users on the floor
- Drive product launches end-to-end — naming, messaging, content, customer comms, internal enablement — so every release lands with customers and the market
- Partner closely with our SVP Sales and CEO to arm our sales team with the pitch decks, demos, one-pagers, and competitive intel they need to close enterprise deals
- Turn customers into advocates — case studies, testimonials, references, conference appearances, the works
- Build the content engine — blog, newsletter, social, conference materials — whatever it takes to be the loudest, most consistent, most credible voice in freight AI
- Partner with product and engineering to translate technical capability into customer value, and bring market insight back to inform what we build
- Set the systems and rhythms that let marketing run reliably as we scale
Must-Haves
- Real B2B product marketing experience — you've owned positioning, launches, and sales enablement, not just demand gen or content production
- A track record marketing to real-world, non-Silicon-Valley audiences — ops teams, fleet managers, financial services, healthcare, manufacturing, or similar buyers who don't read TechCrunch. Or proof you can credibly adapt: we'll dig in on this
- Sharp writer and storyteller — you can take something technical and dense and make it crisp, plain-spoken, and compelling
- Strong product instincts — you sweat the details of what we ship and have opinions about it
- Hustle and ownership — you're known by your peers as the person who moves mountains and makes progress, no matter the circumstances
- Comfort with ambiguity — you're excited, not terrified, to be the first PMM with no playbook to inherit
Nice-to-Haves
- Experience in freight, logistics, supply chain, or another physical-world industry
- Experience marketing AI or agentic products
- Have built or scaled a marketing function from zero before
- Customer-facing chops — comfortable on calls with brokers, truckers, and execs
Compensation & Benefits
- Competitive compensation and significant equity upside
- Medical, dental, vision
Skills
Product Marketing, Positioning, Messaging, Product Launches, Sales Enablement, Content Creation, Competitive Analysis, B2B Marketing, Storytelling, Ai Marketing
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