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SocureSocureNew York, NY

Technical Product Marketing Manager

Technical Product Marketing Manager crafts technical narratives for identity verification products, analyzes competitors, creates enablement materials, and drives GTM strategies. Requires 5+ years experience with strong technical acumen in APIs, ML, and cloud.

175k – 215k
Remote5+ YOEProduct Marketing

About the role

Responsibilities

  • Develop a comprehensive technical understanding of Socure's products, platform, and integrations.
  • Analyze and document technical nuances, workflows, and architectures to articulate the "how" behind product functionality.
  • Translate complex technical details into compelling, easy-to-understand narratives that resonate with both technical and business audiences.
  • Craft messaging that highlights the unique power of Socure's technology and the measurable impact on customers' business outcomes.
  • Conduct in-depth technical analysis of competitors' products to identify strengths, weaknesses, and differentiation points.
  • Develop competitive positioning strategies that showcase Socure's superiority in the identity verification and fraud prevention market.
  • Work closely with product managers to understand roadmaps, new features, and technical use cases to inform go-to-market strategies.
  • Provide technical feedback and ensure market needs are being addressed during product development.
  • Create in-depth technical enablement materials for sales, customer success, and partners, including solution guides, architecture diagrams, and FAQs.
  • Lead technical workshops and trainings to ensure internal teams can articulate the product's technical value effectively.
  • Write and publish technical whitepapers, blogs, and case studies that demonstrate Socure's innovation and leadership.
  • Represent Socure in technical discussions with customers, partners, and at industry events.
  • Leverage AI tools like ChatGPT's Deep Research to scale quality and production of assets.

Qualifications

  • 5+ years of experience in technical product marketing, product management, solutions engineering, or related roles in the identity verification, fraud, or risk industries.
  • Strong technical acumen with the ability to understand APIs, machine learning, and cloud-based architectures.
  • Exceptional storytelling skills with the ability to distill technical complexity into clear, value-driven messaging.
  • Experience working cross-functionally with sales, product management, and engineering teams.
  • Strong analytical skills with experience conducting competitive analysis and market research.
  • Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies.
  • Experience using AI tools for content generation, research, and technical enablement is a plus.

Skills

APIsMachine LearningCloud ArchitecturesAI ToolsCompetitive AnalysisTechnical WritingWhitepapersProduct RoadmapSales EnablementSolution Guides

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