Technical Product Marketing Manager
Technical Product Marketing Manager crafts technical narratives for identity verification products, analyzes competitors, creates enablement materials, and drives GTM strategies. Requires 5+ years experience with strong technical acumen in APIs, ML, and cloud.
About the job
Responsibilities
- Develop a comprehensive technical understanding of Socure's products, platform, and integrations.
- Analyze and document technical nuances, workflows, and architectures to articulate the "how" behind product functionality.
- Translate complex technical details into compelling, easy-to-understand narratives that resonate with both technical and business audiences.
- Craft messaging that highlights the unique power of Socure's technology and the measurable impact on customers' business outcomes.
- Conduct in-depth technical analysis of competitors' products to identify strengths, weaknesses, and differentiation points.
- Develop competitive positioning strategies that showcase Socure's superiority in the identity verification and fraud prevention market.
- Work closely with product managers to understand roadmaps, new features, and technical use cases to inform go-to-market strategies.
- Provide technical feedback and ensure market needs are being addressed during product development.
- Create in-depth technical enablement materials for sales, customer success, and partners, including solution guides, architecture diagrams, and FAQs.
- Lead technical workshops and trainings to ensure internal teams can articulate the product's technical value effectively.
- Write and publish technical whitepapers, blogs, and case studies that demonstrate Socure's innovation and leadership.
- Represent Socure in technical discussions with customers, partners, and at industry events.
- Leverage AI tools like ChatGPT's Deep Research to scale quality and production of assets.
Qualifications
- 5+ years of experience in technical product marketing, product management, solutions engineering, or related roles in the identity verification, fraud, or risk industries.
- Strong technical acumen with the ability to understand APIs, machine learning, and cloud-based architectures.
- Exceptional storytelling skills with the ability to distill technical complexity into clear, value-driven messaging.
- Experience working cross-functionally with sales, product management, and engineering teams.
- Strong analytical skills with experience conducting competitive analysis and market research.
- Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies.
- Experience using AI tools for content generation, research, and technical enablement is a plus.
Skills
APIs, Machine Learning, Cloud Architectures, AI Tools, Competitive Analysis, Technical Writing, Whitepapers, Product Roadmap, Sales Enablement, Solution Guides
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