Founding Marketer

What You'll Be Doing

• Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
• Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
• Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
• Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
• Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
• Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
• Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
• Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
• Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it

What We're Looking For

• 5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
• Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
• Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
• Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
• Strong instincts for positioning and messaging in a new or emerging category
• Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
• Fluent with modern AI tools and use them daily to accelerate your production work
• High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback

Bonus Points

• Experience marketing AI, automation, social, creator, or commerce platforms
• Existing relationships with marketing, social, or digital leaders at consumer brands
• Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
• Prior experience building category-defining narrative for a new product or company
• Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
• Experience working closely with founders on PR, analyst relations, or executive communications