Founding Marketer
Founding Marketer owns full marketing function for AI-native social commerce startup, defining brand narrative, building content engine, driving demand gen, product marketing, PR, and events to attract consumer brands. Requires 5+ years B2B SaaS experience, exceptional writing, and shipping bias.
About the job
What You'll Be Doing
- Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
- Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
- Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
- Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
- Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
- Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
- Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
- Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
- Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it
What We're Looking For
- 5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
- Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
- Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
- Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
- Strong instincts for positioning and messaging in a new or emerging category
- Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
- Fluent with modern AI tools and use them daily to accelerate your production work
- High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback
Bonus Points
- Experience marketing AI, automation, social, creator, or commerce platforms
- Existing relationships with marketing, social, or digital leaders at consumer brands
- Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
- Prior experience building category-defining narrative for a new product or company
- Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
- Experience working closely with founders on PR, analyst relations, or executive communications
Skills
SEO, AI Tools, Product Marketing, Demand Generation, Content Marketing, Pr, Sales Enablement, Analytics, Storytelling, Social Media Platforms
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