Field Marketing & Events Specialist

Responsibilities

Revenue

• Hit a quarterly pipeline target. Own pipeline contribution from field and event marketing with defined targets per initiative, lead volume goals, and conversion tracking.
• Own the full trade show program - strategic selection, sponsorship negotiation, booth design and build, staffing, on-site execution, and post-show follow-up sequences that convert.
• Build and run integrated event campaigns with pre-event outreach (email, SMS, social), on-site activation, and post-event sequences that keep leads warm and moving.

Brand, Awareness & Experiential

• Dream up and execute bold brand moments including wrapped trucks, unexpected activations, and experiences that get photographed and shared.
• Own experiential marketing as a growth lever. Conceive, pitch, and execute creative campaigns beyond the booth - guerrilla moments, field stunts, branded experiences at job sites, supply houses, industry events, and local markets.
• Create pre-show strategy docs and briefing materials so every rep and booth staffer shows up knowing the story, audience, and impression.
• Build the plan to capture and extend event content - photos, testimonials, social moments, and stories that keep the activation alive long after it ends.

Relationship Building & Word of Mouth

• Build and own the customer events strategy. Design experiences that bring customers together in person - regional meetups, customer dinners, appreciation events.
• Identify and activate customer champions. Work with customers who love the brand most to get them in rooms, on stages, and sharing their stories.
• Plan and execute co-branded events with strategic partners to extend reach, deepen relationships, and tap into communities.
• Build the WOM flywheel. Design in-person experiences that give customers something worth sharing.

Operations

• Lead logistics end-to-end - vendor coordination, travel, merch, giveaways, shipping, staffing plans, and on-site execution across all program types.
• Maintain documentation in Notion so anyone on the team can answer questions about costs, staffing, and execution.
• Own the retro and reporting loop. After every initiative, synthesize learnings, report results against targets, and use data to sharpen strategy.
• Manage event budgets tightly, tracking actuals vs. projections and consistently delivering strong ROI.

Requirements

• 4+ years of experience in B2B SaaS, with meaningful time across field/event marketing, sales, account management, or customer success - ideally a mix.
• Proven experience driving measurable outcomes through events - pipeline generated, brand moments that landed, customer relationships deepened, and ROI delivered.
• Sales or customer-facing background. Owned a book of business or worked in a revenue-generating role.
• Experience with diverse event formats: trade shows, flagship conferences, executive roundtables, customer community gatherings, brand activations, and co-branded field events.
• Genuine relationship-first instinct. Identify the right customers, earn their participation, and design experiences that make them feel like insiders.
• Creative eye and bias toward bold. Care about the impression left in a room, parking lot, job site, or Instagram story.
• Strong cross-functional instincts. Worked alongside Sales, CS, and Marketing and know how to align event strategy to business needs.
• Project management rigor. Run multiple programs simultaneously, keep stakeholders informed, and never let a deadline fall through.
• Budget management experience with the ability to make smart trade-offs and deliver strong ROI.
• Ability to travel for event execution - estimated 20–30% travel.

Nice-to-Haves

• Experience in home services industry
• Experience writing playbooks while executing programs