Director, Mid-Market Sales

What You’ll Do

• Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.
• Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.
• Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.
• Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.
• Identify skill gaps and implement targeted enablement programs to raise performance across the team.
• Refine messaging, positioning, and demo execution to increase conversion rates and ACV.
• Lead by example in strategic deals, modeling best-in-class mid-market selling behavior.
• Establish clear performance standards and accountability across the team.

What You’ll Bring

• 6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs.
• Strong track record of improving rep performance through hands-on coaching.
• Experience scaling and optimizing mid-market sales motions.
• Proven ability to drive forecast accuracy and operational rigor.
• Deep expertise in discovery-led, consultative sales.
• Ability to diagnose pipeline issues and implement corrective action quickly.
• Clear, confident communicator who can raise the bar on performance standards.
• High ownership mentality and comfort operating in fast-moving, in-office environments.

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch through Parkday
• Dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided

Compensation

The expected on target earnings for this role is $250,000-$350,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca’s total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks.