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Director of Engineering, Front-end and Ordering Platform

250k – 334kUnited StatesRemote8+ YOE
Summary

Lead three front-end engineering teams owning the ordering experience, micro-frontend platform, and design system for a headless commerce platform. Drive AI-native development and enforce performance, observability, and architectural standards.

About the role

What You'll Do

  • Own front-end platform and architecture across Next.js (App Router), React, TypeScript, and Astro, including micro-frontend composition strategies, monorepo, shared design system, cross-MFE state management, and MFE shell orchestrator.
  • Define the opinionated path for building and deploying front-end applications — CI/CD, observability, accessibility, performance budgets, and contract testing — across both the marketplace and internal tools channels.
  • Own the full ordering experience from discovery, personalization, and menu browsing through cart, checkout, and payment, consuming headless backend APIs through BFF layers.
  • Drive AI-native front-end development, including design-to-code pipelines (Figma, Claude Design, v0), AI-assisted development against organizational context, and AI-powered product experiences such as personalized recommendations, intelligent search, and conversational ordering.
  • Ensure front ends are machine-readable and API-first to serve AI agents alongside human users, with awareness of emerging commerce protocols (MCP, Universal Commerce Protocol).
  • Own the design system as infrastructure — design tokens, theming, cross-platform consistency — packaged and documented for both human engineers and AI code generation workflows.
  • Lead and develop three engineering teams, scaling the organization as it grows; recruit and develop engineers and managers, including from minimal staffing.
  • Hold a high technical bar: review front-end system designs, challenge architectural decisions, and identify performance issues from technical signals.

What You Have

  • Demonstrated experience standing up front-end engineering organizations, not just inheriting them.
  • Deep fluency in Next.js (App Router), React, TypeScript, and modern build tooling (e.g., Turborepo, Rspack), with hands-on architectural credibility.
  • Experience leading multi-team web applications with micro-frontend architectures; strong opinions on composition strategies per journey stage and cross-MFE concerns (CSS isolation, state sharing, auth propagation, SSR vs. CSR, contract testing).
  • Ownership of a transactional customer journey — discovery, cart, checkout, payment — including BFF architectures and multiple customer types or ordering modes on a single platform.
  • Practical AI fluency across front-end work: design-to-code workflows, AI-assisted testing, AI-powered product features, and the infrastructure that makes AI effective (component library docs, API contracts, repository context).
  • Design system experience — tokens, theming, cross-platform consistency, documentation for human and AI consumers.
  • Expertise in performance and observability: Core Web Vitals, real user monitoring, and performance budgets enforced in CI.
  • Experience leading engineering managers, developing teams, and making hard performance calls.
  • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Bonus Experience

  • Micro-frontend architectures in production (Multi-Zones, Module Federation, edge composition, Islands architecture).
  • Design-to-code pipelines integrating Figma, Claude Design, v0, or similar tools.
  • Agentic or AI-powered commerce experiences.
  • Internal tools unification under a shared MFE shell.
  • Headless commerce architectures consuming OpenAPI contracts with event-driven updates.
  • Cloudflare (Workers, reverse proxy, CDN optimization) for edge-based front-end routing.
  • Familiarity with Go, Kafka/MSK, Temporal, or PostgreSQL — the backend your front end consumes.
Skills
Next.jsReactTypeScriptAstroTurborepoRspackMicro-frontendsDesign SystemsBFFAI-assisted development
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