Head of Growth Marketing
Lead Nooks' Growth Marketing to build acquisition engines, own digital channels (paid, SEO, CRO, webinars), drive experimentation and AI-powered optimization, establish scalable marketing operations, and build a high-performing team to generate pipeline and revenue growth for the AI sales platform.
About the job
What You'll Do
Build our growth engine
- Develop the strategy that drives sustainable customer acquisition and pipeline growth
- Continuously expand Nooks' addressable audience and identify new opportunities to reach enterprise buyers
- Build a diversified growth engine that balances paid, owned, organic, partner, and emerging acquisition channels
- Develop annual growth strategies that align investments to measurable business outcomes
- Drive acquisition across every digital touchpoint
- Own the performance of every digital growth channel, including paid media, website, webinars, SEO, AEO/GEO, conversion optimization, and future acquisition programs
- Continuously improve how prospects discover, engage with, and convert through Nooks' digital experiences
- Partner with Brand, Communications, and Product Marketing to ensure exceptional storytelling is matched with exceptional performance
Build a culture of experimentation
- Establish experimentation as a core operating principle across the Growth Marketing team
- Develop testing frameworks across acquisition channels, landing pages, messaging, offers, website experiences, and conversion paths
- Leverage AI to accelerate testing, optimize campaigns, improve personalization, and increase team productivity
- Encourage rapid learning, data-driven decision making, and continuous optimization
Build world-class growth systems
- Lead Marketing Operations as the operational foundation of the Growth Marketing organization
- Ensure attribution, lead routing, automation, reporting, measurement, and data quality support confident business decisions
- Partner closely with Revenue Operations to create scalable systems that enable faster execution as the company grows
- Continuously improve operational efficiency through automation and AI
Build and lead a high-performing team
- Lead and develop a growing Growth Marketing organization, including Paid Acquisition and Marketing Operations
- Coach marketers to combine analytical rigor with creativity, curiosity, and experimentation
- Build operating rhythms, measurement frameworks, and planning processes that help the team execute at a high level
What You Bring
- 8+ years of experience leading Growth Marketing, Demand Generation, Performance Marketing, or Digital Marketing at a high-growth B2B SaaS company
- Proven track record of building acquisition engines that generate measurable pipeline and revenue growth
- Deep expertise across paid media, website optimization, SEO, AEO/GEO, conversion rate optimization, webinars, lifecycle acquisition, and digital growth strategies
- Strong analytical mindset with the ability to identify growth opportunities, diagnose bottlenecks, and make data-driven investment decisions
- A relentless experimentation mindset: you constantly test new ideas, challenge assumptions, and optimize based on results
- Experience leading Marketing Operations or partnering closely with Marketing Operations to build scalable systems and measurement frameworks
- AI-first thinking with a passion for using AI to improve marketing performance, automate workflows, and uncover new growth opportunities
- Strong cross-functional leadership with experience partnering closely with Sales, Product Marketing, Communications, RevOps, and Executive Leadership
- Passion for building high-performing teams and developing exceptional marketers
Skills
Growth Marketing, Demand Generation, Performance Marketing, Digital Marketing, Paid Media, SEO, Aeo, Geo, Conversion Rate Optimization, Webinars, Marketing Operations, Ai For Marketing, B2B SaaS
Similar jobs
Growth Marketing jobs
Norm Ai
New York, NY
Leads Norm’s brand events strategy and execution, creating flagship programs and executive-level experiences across AI, law, regulation, and business. The role requires substantial high-profile event experience, strong programming judgment, executive presence, and rigorous operational and financial discipline.
Momentic
San Francisco, CA
Leads growth and marketing strategy for an AI-native testing platform, building and scaling channels that generate pipeline and ARR. Requires 5+ years in early-stage growth marketing and strong ability to market technical B2B software to engineering leaders.
Neighbor
Lehi, UT
Leads Neighbor’s Local Growth team, scaling local acquisition channels, supply expansion, partner pilots, and growth experiments. Requires 5+ years in growth, performance marketing, consulting, or a related field, plus team leadership and strong analytical and cross-functional skills.
Nourish
New York, NY
Leads growth-channel strategy and operations, setting targets, building roadmaps, and creating scalable systems to drive measurable acquisition. Requires 6+ years spanning strategy and startup experience, strong analytics, hands-on execution, and cross-functional leadership.
Jasper
United States
Leads Jasper’s enterprise growth engine across performance, lifecycle, organic, field, and account-based marketing. The role requires 10+ years of B2B SaaS growth or revenue marketing experience, strong enterprise pipeline expertise, analytical leadership, and the ability to build high-performing teams.