Director of Sales

Key Responsibilities

• Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
• Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
• Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
• Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
• Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
• Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
• Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
• Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
• Collaborate cross functionally with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long term growth.
• Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution.
• Build scalable sales processes and operating rhythms that support efficient growth as the organization expands.
• Establish Fora as a destination for exceptional sales talent by building a high performing culture with clear development opportunities and strong leadership.

Requirements

• Demonstrated success building and leading outbound sales organizations in high growth, revenue focused businesses.
• Experience building new sales motions from the ground up, including developing processes, systems, reporting, and operating frameworks without an existing playbook.
• Experience hiring, coaching, and developing quota carrying Account Executives, with a track record of building effective enablement and performance management programs.
• Experience improving the performance of existing sales teams through coaching, accountability, and operational excellence.
• Experience designing compensation plans, quota models, and ramp structures that support sustainable revenue or GMV growth.
• Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics.
• A strong entrepreneurial mindset with a proven ability to solve ambiguous problems and build scalable solutions.
• Experience selling to small and medium sized businesses, ideally within high volume or transactional sales environments.
• Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth.
• Exceptional leadership, communication, and execution skills, with the ability to motivate teams and drive results in a fast paced environment.
• This role is based in New York and requires regular in office collaboration.

Strongly Preferred

• Experience building outbound sales organizations during periods of rapid company growth.
• Experience working at high growth technology companies serving small and medium sized businesses.
• Experience leading organizations through the evolution from an inbound led sales model to a mature outbound motion.
• Experience developing lead qualification or lead scoring frameworks that improve sales efficiency.
• A track record of building a high performing sales culture that attracts, develops, and retains exceptional sales talent.

Compensation & Benefits

• Indicative base range of $175-195K + OTE (final compensation depends on level hired).
• Unlimited vacation
• Health Insurance (including an option completely covered by Fora)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options