Head of Marketing
Leads marketing strategy, positioning, launches, and growth across a blockchain Layer 1 ecosystem and its products. The role requires senior Web2 financial-products and Web3 experience, with a track record of increasing users, volume, revenue, or market share.
About the job
Responsibilities
- Own the marketing and growth strategy across the Layer 1, first-party DEX, prediction markets protocol, and future products.
- Set priorities, targets, and the operating model for the marketing function.
- Drive product adoption through measurable acquisition, activation, and retention programs for traders, developers, partners, and the wider Web3 market.
- Lead positioning and launches by defining the venture narrative and creating positioning and go-to-market plans for each product.
- Build a high-performing marketing function, including shaping the team, establishing accountability, and coordinating internal and external specialists.
- Remain hands-on in sharpening positioning, challenging campaigns, and leading important launches.
Requirements
- Senior marketing leadership experience across both Web2 and Web3.
- Experience with Web2 financial products and Web3 environments such as DeFi, DEX, Layer 1, or Layer 2.
- End-to-end ownership of positioning, go-to-market, and growth.
- Demonstrated ability to increase users, trading volume, revenue, or market share.
- Strong understanding of acquisition, activation, and retention.
- Experience leading teams while remaining hands-on.
- Ability to use data to prioritize decisions and measure results.
Compensation and Benefits
- Compensation and benefits were not specified.
Skills
Web2, Web3, Fintech, Defi, Decentralized Exchanges, Layer 1, Layer 2, Go-To-Market, Product Positioning, User Acquisition, User Activation, User Retention, Growth Marketing, Data Analysis, Team Leadership
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