Lead Creative Program Manager

About the role

Hinge Health recognizes the importance of brand and creative as a strategic lever. As a Lead Creative Program Manager on the Brand, Creative & Content (BCC) team, you’ll architect and run the systems that power how Hinge Health shows up across the web and key creative channels. The role sits at the intersection of creative, content, marketing and development teams translating business priorities into scalable programs, with a particular focus on AI-driven creative operations and our website ecosystem.

This role is designed for an advanced program leader who can own complex, multi-workstream initiatives end to end, balancing strategic thinking with hands-on execution and change management across a broad cross-functional landscape.

What You’ll Accomplish

• Optimize how pods and creative teams operate Analyze utilization, throughput, and quality across creative teams to spot bottlenecks, then evolve processes, tools, and ways of working so teams operate efficiently and ‘at the top of their license.
• Improve quality, consistency, and scalability of web operations Introduce and refine QA standards, publishing workflows, documentation, and governance to streamline repeatable work (e.g., templates, campaigns, localization) while balancing impact, feasibility, and team capacity.
• Act as the central connector between strategy and execution Bridge high-level brand and marketing objectives with creative and content by proactively surfacing risks and dependencies and driving clear, timely decisions.
• Lead creative tooling and vendor ecosystems Own and optimize the creative tooling stack and manage agencies and vendors defining scopes, SLAs, performance standards, and budgets to maximize value and reliability.
• Scale creative operations with AI and automation Define and execute the AI and automation strategy across the Brand, Creative & Content team, using utilization, efficiency, quality metrics, and ROI insights to continuously improve how creative work gets done.

Who You Are

• A systems thinker who loves turning ambiguity into clear programs, frameworks, and roadmaps that multiple teams can execute against.
• Equally comfortable in strategy and operations — you can zoom out to align on priorities and zoom in to troubleshoot a broken workflow or mis-scoped brief.
• Deeply collaborative and empathetic, able to build trust with marketers, designers, content writers, engineers, operations, and external partners, and lead by influence with a solution oriented approach.
• AI- and data-forward in your approach: you use automation, dashboards, experiments, and metrics to inform decisions and continuously improve how teams work.
• Grounded yet flexible, you appreciate governance, but know when to adapt processes to meet the moment in a fast-moving, high-growth environment.
• A culture carrier who enjoys building strong team rituals, empowering others, and elevating the creative bar while maintaining healthy, sustainable ways of working.

Basic Qualifications

• 8+ years in creative operations, program management, or similar operational roles within marketing, creative, or agency environments, with a track record of owning and scaling complex, cross-functional programs end to end.
• Proven experience leading complex web or digital programs from intake and prioritization through launch and measurement, working across multiple stakeholders and functions.
• Hands-on experience applying AI and automation in creative or marketing contexts (e.g., content generation, workflow automation, performance tracking), including defining success metrics and measuring ROI.
• Strong background in web operations and governance: processes, QA, publishing workflows, documentation, and cross-functional decision-making.
• Demonstrated ability to create operational clarity, designing and implementing processes, ownership models, and decision frameworks that work across Marketing, Creative, Content, and Development.
• Experience managing creative tooling ecosystems (e.g., project management platforms, DAMs, design and video tools, AI tools) and leading successful adoption across teams.
• Experience managing agencies and external vendors, including performance management and budget oversight.
• Strong data fluency, comfortable building and interpreting dashboards, tracking utilization and efficiency metrics, and using data to recommend operational changes.
• Excellent communication and stakeholder management skills, with proven success aligning senior leadership, marketing, creative, and engineering partners around shared plans and tradeoffs.
• Ability to thrive in a high-growth, dynamic environment with shifting priorities, exercising sound judgment and proactively surfacing risks and options.

Preferred Qualifications

• Experience in B2B2C SaaS, healthcare, or digital health environments, especially in high-growth or scaling phases.
• Direct experience as a website or digital experience program lead working with modern CMS / headless stacks (e.g., Contentful, Webflow, custom React/Next.js frontends) and dev partners.
• Proven success designing or evolving AI governance and guidelines for creative and marketing teams (e.g., prompts, approval workflows, quality and compliance standards).
• Familiarity with project/program management methodologies (e.g., Agile, Scrum, Kanban), with a track record of tailoring them to creative and marketing environments; formal certification (PMP, CSM, etc.) is a plus.
• Experience working with distributed or hybrid teams and coordinating across multiple time zones and external agency partners.