Lead Product Designer - Builder

What You Can Expect

• Shape HighLevel's important product experiences for creating and publishing digital experiences.
• Influence product, engineering, and senior leadership on quality, customer outcomes, and roadmap direction.
• Raise the design bar across visual editing, templates, canvas interactions, publishing flows, and AI-assisted creation.
• Collaborate with product, engineering, data, and design teams in a 100% remote environment across US and India time zones.
• Strengthen design practice, improve team rituals, and mentor other designers.

Requirements

• 7+ years of relevant product design experience, including 2+ years in a leadership, mentorship, or design direction capacity.
• Experience with creator tools, WYSIWYG editors, drag-and-drop editors, no-code builders, SaaS, B2B, platform, or workflow-heavy products.
• An exceptionally strong portfolio demonstrating systematic thinking, customer empathy, craft, measurable product impact, and leadership beyond individual execution. Applications without portfolios will not be considered.
• Experience leading product design across research, information architecture, interaction design, visual design, prototyping, content strategy, and usability testing.
• Exceptional visual and interaction design craft, including hierarchy, layout, typography, grids, spacing, motion, usability, accessibility, and product quality.
• Experience designing visual creation workflows, including drag-and-drop editing, page or email composition, responsive layout controls, asset management, templates, previews, publishing flows, or versioning.
• Experience designing AI-driven or intelligent interfaces, including AI-assisted creation, recommendations, automation, or guided editing workflows.
• Experience using AI-powered tools for exploration, prototyping, critique, synthesis, or workflow acceleration.
• Deep fluency in design systems, accessibility standards, reusable patterns, and scalable product experience decisions.
• Experience influencing design direction for high-impact product areas, systems, platforms, or pillars.
• Strong cross-functional leadership skills and the ability to work with product managers, engineers, customer-facing teams, stakeholders, and designers.
• Excellent communication and facilitation skills, including simplifying complex ideas, leading critiques and workshops, and persuading through rationale, evidence, and craft.

Responsibilities

• Lead design strategy and execution for Builder pod experiences from discovery through delivery.
• Translate customer needs, business goals, product strategy, and technical constraints into clear experience direction for creator workflows.
• Partner with product and engineering leaders to define product vision, prioritize opportunities, and align teams around high-quality outcomes.
• Design and refine complex editing experiences, including canvases, controls, templates, responsive behaviors, previews, publishing states, and AI-assisted workflows.
• Influence leadership decisions through customer empathy, data synthesis, product judgment, storytelling, and strong design rationale.
• Drive design quality reviews and set standards for usability, accessibility, interaction quality, visual consistency, and design system alignment.
• Raise the quality of multiple teams by mentoring designers, improving critique, strengthening shared patterns, and making standards easier to adopt.
• Lead complex discovery and design efforts through ambiguity by synthesizing inputs, framing decisions, and helping teams move clearly.
• Design intuitive experiences for first-time users while keeping them efficient and powerful for experienced users.
• Collaborate with Product, Engineering, Data, Customer Success, and other cross-functional teams to deliver customer outcomes.
• Balance speed, detail, scalability, and quality while advocating for accessibility, inclusion, and ethical product design.