Field Marketing Manager
Field Marketing Manager leading regional strategies, events, and demand gen programs in the New York tech ecosystem to support sales pipeline and brand awareness for an AI infrastructure company. Requires 5-7 years field marketing experience in tech/SaaS, proficiency with Salesforce and HubSpot, and active use of AI tools.
About the job
Responsibilities
- Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
- Plan and manage events to drive demand, accelerate pipeline, and engage customers.
- Own program management, including event logistics, budget oversight, and vendor coordination.
- Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
- Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
- Prioritize seller requests by expected revenue.
- Represent Baseten at industry events and build brand presence in-market.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 5-7 years of experience in field marketing in the technology or SaaS industry.
- Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
- Strong understanding of sales processes.
- Proficiency with marketing tools such as Salesforce & Hubspot.
- Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
- Strong interpersonal and communication skills with a collaborative mindset.
- You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
- Ability to travel up to 25% for events and meetings.
Skills
Field Marketing, Demand Generation, Event Planning, Salesforce, HubSpot, Project Management, Sales Processes, AI Tools
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