Senior Field Marketing Manager
Leads EMEA field marketing strategy and execution, including events, localized campaigns, account-based marketing, and community engagement. The role requires 3+ years of B2B marketing experience, strong project management skills, cross-functional collaboration, and up to 60% travel.
About the job
Responsibilities
Event Marketing
- Develop and execute field marketing strategies aligned to target segments and sales goals.
- Plan, manage, and execute events, customer roundtables, and sponsored industry gatherings.
- Partner with Sales to drive event outreach, follow-up, and pipeline conversion.
- Own the EMEA field calendar, with London as the base of operations.
- Run executive dinners, roundtables, and selective conference activations for priority accounts and regions.
- Coordinate with Sales, GTM, and ABM teams on invitees, objectives, and follow-up actions.
- Create pre-event, during-event, and post-event progression plans for major events.
- Own local vendor relationships, venue strategy, and event execution quality.
Marketing and Campaign Execution
- Provide strategic direction for campaigns focused on regional and vertical audiences.
- Launch localized email, social, and account-based marketing initiatives targeting named accounts and high-value segments.
- Create program briefs, assets, and collateral supporting campaign objectives.
- Track and report field-program performance and ROI.
- Feed regional buyer and market insights into campaign planning and content development.
Brand and Community Engagement
- Build relationships with ecosystem partners, associations, and community groups.
- Support customer advocacy programs, success stories, and reference generation.
- Elevate the company’s brand among strategic accounts and target industries.
- Build repeatable client and community relationships that improve access to enterprise buyers.
Requirements
- 3+ years of B2B field or demand marketing experience, ideally in SaaS.
- Strong project management skills, including experience running events and field programs.
- Demonstrated ability to drive pipeline contribution through integrated marketing initiatives.
- Excellent communication skills and a strategic mindset.
- Ability to execute with minimal direction.
- Experience working cross-functionally and driving stakeholder alignment.
- Based in or near London with the right to work in the UK; visa sponsorship is not available.
- Willing and able to travel up to 60% of the time.
Compensation and Benefits
- Equity from day one at a Y Combinator startup.
- High-performance environment focused on execution, learning, and continuous improvement.
- Opportunity to work with an experienced team, including professionals from Y Combinator, AWS, and Palantir.
- Low-bureaucracy environment with minimal meetings and asynchronous communication.
Skills
B2B Marketing, Field Marketing, Demand Generation, SaaS, Event Marketing, Project Management, Account-Based Marketing, Email Marketing, Social Media Marketing, Campaign Management, Pipeline Generation, Roi Reporting, Customer Advocacy, Community Marketing, Vendor Management
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