Customer Advocacy & Communications Manager

Responsibilities

• Build and grow a pipeline of customer advocates in partnership with Sales and Customer Success
• Develop compelling case studies, testimonials, and success stories
• Manage and scale customer reference and speaker programs
• Support customer participation in webinars, events, analyst engagements, and media opportunities
• Drive and expand Illumio’s presence on third-party review platforms (e.g., G2, Gartner Peer Insights, marketplaces)
• Package and promote customer stories for internal enablement and external marketing campaigns
• Drive the strategy and execution of customer communications, including newsletters, announcements, product updates, and executive messaging
• Partner with Product, Customer Success & Support to ensure clear, consistent messaging across the customer journey
• Develop targeted communications to drive product adoption & engagement
• Establish communication cadences and best practices to optimize customer engagement
• Measure and report on the effectiveness of advocacy and communications programs

Requirements

• 5+ years of experience in customer marketing, advocacy, or customer communications (enterprise B2B experience preferred; cybersecurity a plus)
• Proven ability to build trusted relationships with customers and cross-functional stakeholders
• Exceptional storytelling and writing skills across multiple formats and channels
• Experience managing third-party review programs (e.g., G2, Gartner Peer Insights)
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Data-driven mindset with experience measuring engagement and program impact
• Bachelor’s degree in Marketing, Business, or related field