Marketing Manager, B2B

What you’ll do

• Design and execute demand and lead gen campaigns via media partners and paid social (LinkedIn Ads and Google Ads), targeting enterprise buyers. Run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
• Plan, coordinate, and execute in-person and virtual events across Counsel's various enterprise segments.
• Identify performance gaps across channels, owning the recommendation of changes in approach to ensure outcomes align with internal KPIs.
• Strengthen Counsel's position as a leader in AI-enabled care through high-quality thought leadership content such as white papers and blogs.
• Collaborate closely with the commercial team to create sales enablement assets that support enterprise conversations, including messaging for outbound email campaigns, custom decks, and one-pagers.
• Collaborate with marketing leadership and the commercial team to align on account-based marketing strategy and target accounts.
• Manage an activity calendar, ensuring all motions ladder up to organizational priorities.
• Measure, analyze, and report on performance of enterprise marketing activities to marketing and sales leadership.

What you’ll bring

• 5-7+ years of B2B marketing experience in healthcare, digital health, or enterprise SaaS, with 3+ years of demand and lead generation experience in a high-growth environment.
• Proven experience planning and executing marketing programs across various paid social, content syndication, events, webinars, and more.
• Experience generating pipeline for a sales organization, having owned a number of MQLs, SQLs, and net-new revenue.
• Comfortable using data to guide experimentation and decision-making. Understand how to evaluate performance across campaigns, messaging tests, and growth channels.
• Strong ability to produce high-quality marketing and sales assets such as white papers and one-pagers.
• Analytical mindset, using performance data to inform marketing decision-making, including building hypothesis and recommendations.
• Genuine curiosity about how AI is transforming healthcare access. Take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers.
• Experience in fast-moving environments where you've had to build processes, systems, and assets from scratch.

Bonus points for

• Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging.
• Background in a high-growth B2B healthcare or digital health company navigating a new market category.

What we offer

• Compensation: Competitive salary + equity
• Benefits: Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave