Growth Specialist
Builds GTM engine through content creation, outbound campaigns (Apollo/Outreach), growth systems (SEO/paid ads), events, and automation experiments to drive pipeline and revenue for healthcare automation startup.
About the job
Responsibilities
- Create content that drives thought leadership and demand (blog posts, ad creative, short-form video).
- Spin up growth systems: SEO, paid ads, retargeting, referral loops; recruit and manage agencies/contractors.
- Plan and run industry events end-to-end, converting attendees into advocates and customers.
- Develop sales collateral: decks, one-pagers, positioning guides.
- Architect outbound campaigns (Apollo, Outreach) targeting pharma decision-makers, test messaging, iterate.
- Maintain outbound deliverability (domains, DMARC/DKIM).
- Run rapid experiments to test channels, messaging, and processes.
- Build GTM infrastructure in Notion and Clay, automate workflows.
Requirements
Core Traits:
- Exceptional writer & editor: Shape converting words (outbound emails, event invites).
- Ruthless prioritizer: Independent decisions, high-leverage focus, urgent iteration.
- Digital growth toolkit: SEM/SEO, paid social, funnel optimization.
- Outbound sequencing: Apollo/Outreach mastery.
- Automation savvy: Light scripting, scraping, enrichment (lightly technical).
- Creative collateral: Design chops in Figma, Canva.
- Cross-functional: Content, outbound, automation, events.
- Growth mindset: Curious, experimental, adaptable.
Experience:
- Standout IC in growth or GTM team with tangible results.
- Startup GTM/growth roles, ideally Series A/B scaling, seed-stage ready.
Required Tools:
- LLMs for high-quality content.
- Clay.com
- Apollo
- Notion
- Scraping/automation tools (e.g. Browserflow)
Skills
SEO, Sem, Apollo, Outreach, Clay.Com, Notion, Figma, Canva, LLMs, Web Scraping, Paid Social, Dmarc, Dkim, Automation Scripting
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