Brand Marketing Manager
Leads Oscilar’s Brand, PR, and Communications function as a hands-on player-coach, developing category-defining programs, executive thought leadership, campaigns, and industry partnerships. The role requires 7+ years of relevant B2B technology marketing experience and expertise managing people, agencies, or cross-functional teams.
About the job
Responsibilities
Brand Strategy & Programs
- Define how Oscilar builds awareness, credibility, and category leadership.
- Build flagship programs, industry awards, executive communities, original research, customer advocacy, and differentiated brand properties.
- Turn successful initiatives into repeatable programs that compound over time.
PR & Communications
- Own PR and communications strategy with internal resources and external agencies.
- Build relationships with influential media, analysts, industry organizations, and market voices.
- Develop narratives around announcements, launches, customer stories, milestones, and category trends.
- Create a consistent drumbeat of stories and identify proactive opportunities for executives and the company.
- Lead and hold external PR partners accountable.
Executive Thought Leadership
- Establish executives and subject-matter experts as defining industry voices.
- Develop points of view on AI, risk, fraud, credit, compliance, and financial infrastructure.
- Create recurring content franchises and amplify executives through media, social, events, research, and partnerships.
Brand Campaigns & Experiences
- Launch creative campaigns that generate awareness and engagement.
- Partner with Events on conference activations and experiences.
- Build integrated campaigns around launches, customer announcements, research, and milestones.
- Develop social, community, partnership, and experiential programs.
Team & Function Leadership
- Lead Brand, PR, and Communications as a player-coach.
- Manage internal resources and external brand, PR, creative, and specialized agency partners.
- Build and develop the team over time.
- Establish priorities, operating rhythms, workflows, measurement frameworks, and scalable playbooks.
- Build an AI-native Brand and Communications operating model.
Brand Experimentation
- Launch experiments each quarter across channels, formats, partnerships, and campaign concepts.
- Use AI to increase speed, quality, creativity, and scale.
- Measure awareness, reputation, and engagement; scale successful programs and iterate quickly on unsuccessful ones.
Requirements
- 7+ years of experience across Brand Marketing, Communications, Integrated Marketing, Product Marketing, Demand Generation, or Growth Marketing.
- Experience ideally gained at a high-growth B2B technology company.
- Track record of launching creative programs that materially increased awareness, engagement, or market presence.
- Experience developing and executing integrated, multichannel campaigns.
- Experience managing people, agencies, or cross-functional teams.
- Strong instincts for differentiating a company, executive, or idea in a crowded market.
- Player-coach and hands-on builder mindset.
Compensation & Benefits
- Annual salary: $187,500–$215,000.
Skills
Brand Marketing, Public Relations, Communications, Integrated Marketing, Product Marketing, Growth Marketing, Campaign Management, Executive Thought Leadership, Content Marketing, Media Relations, Agency Management, Artificial Intelligence
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