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OscilarOscilarUnited States

Brand Marketing Manager

Senior Brand Marketing Manager responsible for designing and launching innovative brand programs, thought leadership initiatives, campaigns, and AI-powered experiments to build Oscilar as the leading brand in AI-powered risk decisioning for fintech and banks. Requires 5+ years B2B SaaS marketing experience, builder mindset, and passion for leveraging AI.

188k – 200k/yr
Remote5+ YOEBrand Design

About the role

What You’ll Build

Brand Programs

  • Executive thought leadership initiatives
  • Industry awards and recognition programs
  • Executive communities and networking programs
  • Research reports and original content series
  • Customer advocacy and ambassador programs

Thought Leadership

  • Programs that elevate our executives and subject matter experts
  • Signature content franchises that become recurring industry events
  • Partnerships with analysts, media, and industry influencers

Brand Campaigns

  • Creative campaigns that generate awareness and engagement
  • Conference activations and integrated event experiences
  • Social media and community-building initiatives
  • Cross-functional launches that amplify company milestones

Brand Experimentation

  • Rapid testing of new brand initiatives
  • AI-powered content and campaign workflows
  • Measurement frameworks to understand what drives awareness and engagement
  • Repeatable playbooks that scale successful programs

What You’ll Do

  • Design and launch innovative brand marketing programs that increase Oscilar’s visibility and reputation.
  • Own flagship initiatives such as our Risk Leaders of the AI Era program and develop new creative ways to engage the market.
  • Partner with Communications to amplify company announcements, product launches, customer stories, and thought leadership.
  • Work with Product Marketing to ensure campaigns reinforce our positioning and category leadership.
  • Collaborate with the Events team to create memorable experiences before, during, and after conferences.
  • Leverage AI extensively to increase the speed, quality, and scale of marketing execution.
  • Launch multiple experiments every quarter, measure results, double down on what works, and quickly iterate on what doesn’t.
  • Build repeatable systems and playbooks that enable the brand function to scale.

What We’re Looking For

Brand Marketing Background

  • 5+ years of experience in Brand Marketing, Integrated Marketing, Demand Generation, Product Marketing, or Growth Marketing at a B2B SaaS company.
  • Track record of launching creative marketing programs that increased awareness, engagement, or market presence.
  • Experience executing integrated campaigns across multiple channels.

Builder Mindset

  • You are a doer, not just a strategist.
  • You enjoy rolling up your sleeves and shipping quickly.
  • You thrive in fast-moving startup environments with high ownership.
  • You’re naturally curious and constantly looking for creative ways to break through the noise.

AI-Native Marketing

  • Passion for leveraging AI to dramatically increase marketing productivity.
  • Comfortable experimenting with new AI tools and workflows.
  • Excited to rethink how modern marketing teams operate.

Cross-Functional Leadership

  • Excellent project management skills.
  • Strong written and verbal communication.
  • Ability to influence across Product, Sales, Communications, Design, and Executive Leadership.

Bonus Experience

  • Fintech, enterprise SaaS, cybersecurity, or AI experience.
  • Experience running executive thought leadership programs.
  • PR or analyst relations experience.
  • Experience building customer advocacy or ambassador programs.
  • Conference marketing and event activation experience.

Skills

brand marketingintegrated marketingDemand GenerationProduct MarketingGrowth MarketingThought LeadershipAI ToolsProject ManagementExecutive CommunicationEvent Marketingpranalyst relationscustomer advocacy

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