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UpstartUpstartUnited States

Senior Performance Marketing Manager, Direct Mail and Offline Growth,

Owns end-to-end Direct Mail and offline growth channels (OOH, TV) for HELOC product, managing multimillion-dollar spend with P&L responsibility. Partners with ML/Data Science for targeting models, executes rigorous testing, and drives efficient customer acquisition. Requires 5+ years in performance/growth marketing and bachelor's degree.

138k – 192k
Remote5+ YOEPerformance Marketing

About the role

How you’ll make an impact

  • Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
  • Build our broader offline growth channels (OOH, linear TV, and brand testing)
  • Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
  • Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
  • Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
  • Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
  • Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
  • Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
  • Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

Minimum Qualifications

  • Bachelor’s degree or equivalent practical experience
  • 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
  • Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
  • Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
  • Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

Preferred Qualifications

  • Experience with Direct Mail marketing strategy, execution, or channel ownership
  • Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
  • Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
  • Experience working in regulated industries such as financial services, insurance, or healthcare
  • Skills in SQL, Looker, or similar tools to analyze and interpret large datasets

Skills

Direct MailA/B TestingIncrementality TestingGeo-Lift TestingSQLLookerPerformance MarketingGrowth MarketingMarketing AnalyticsRoi Optimization

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