Senior Performance Marketing Manager, Direct Mail and Offline Growth,
Owns end-to-end Direct Mail and offline growth channels (OOH, TV) for HELOC product, managing multimillion-dollar spend with P&L responsibility. Partners with ML/Data Science for targeting models, executes rigorous testing, and drives efficient customer acquisition. Requires 5+ years in performance/growth marketing and bachelor's degree.
About the job
How you’ll make an impact
- Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
- Build our broader offline growth channels (OOH, linear TV, and brand testing)
- Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
- Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
- Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
- Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
- Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
- Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
- Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience
- 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
- Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
- Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
- Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
Preferred Qualifications
- Experience with Direct Mail marketing strategy, execution, or channel ownership
- Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
- Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
- Experience working in regulated industries such as financial services, insurance, or healthcare
- Skills in SQL, Looker, or similar tools to analyze and interpret large datasets
Skills
Direct Mail, A/B Testing, Incrementality Testing, Geo-Lift Testing, SQL, Looker, Performance Marketing, Growth Marketing, Marketing Analytics, Roi Optimization
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