Product Marketing Manager

Responsibilities

• Develop and execute go-to-market strategies for Oscilar's AI risk platform across different market segments.
• Partner with in-house credit risk experts in Product and Sales to support the go-to-market strategy.
• Create compelling messaging and positioning that differentiates our solutions in the marketplace.
• Produce high-quality content including sales collateral, website copy, case studies, webinars, and thought leadership pieces.
• Conduct competitive analysis, market research, and gather customer insights to inform product and marketing strategies.
• Partner with product teams to understand and influence roadmap and translate technical capabilities into customer benefits.
• Enable the sales team with effective training, tools, and materials to articulate our value proposition.
• Drive product launches and manage the full lifecycle of marketing campaigns.
• Establish product marketing KPIs and metrics to measure effectiveness and drive continuous improvement.

Requirements

• 6+ years of product marketing experience, with at least 3 years in B2B SaaS, fintech, or enterprise software.
• Demonstrated success in developing positioning and messaging for technical products.
• Strong understanding of enterprise sales cycles and B2B marketing fundamentals.
• Excellent written and verbal communication skills with ability to simplify complex concepts.
• Track record of cross-functional collaboration with product, engineering, and sales teams.
• Experience with customer discovery and competitive analysis methodologies.
• Bachelor's degree in marketing, business, or equivalent experience required.

Nice-to-Haves

• Experience in credit risk management and fraud detection.
• Understanding of machine learning/AI concepts and applications.
• Product launch experience in startup or high-growth environments.
• Content creation experience across multiple formats (blog, video, webinar).
• Prior experience in a founding team or early-stage startup environment.