Retell AIRedwood City, CAMay 1

Senior Product Marketing Manager

Leads product positioning, messaging, launches, and sales enablement for Voice AI platform targeting verticals like healthcare and legal. Directs brand campaigns and translates market insights into converting narratives. Requires 5+ years B2B SaaS product marketing experience.

200k – 210k/yr

On-site5+ YOEProduct Marketing

About the role

Key Responsibilities

Own positioning and messaging across all buyer types and verticals
Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics
Keep competitive differentiation sharp as the Voice AI landscape evolves
Lead product launches end-to-end
Own strategy, narrative, and cross-functional coordination from brief to announcement
Partner with DevEvangelist on the demo and technical content layer
Build sales enablement from scratch
Run enablement sessions and keep the team equipped with the latest messaging
Drive customer and market insights
Run ongoing discovery and translate insights into messaging that converts
Build case studies and proof points across key verticals
Direct brand and social campaigns (20%)
Concept campaigns and brief the creative team on execution
Plan campaign bursts around launches, events, and AI industry moments

Requirements

Must have:

5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
Proven track record of owning launches end-to-end
Strong messaging instincts: knows what to say and how to brief others to say it
Experience building sales enablement programs from scratch
Comfortable with technical products

Nice to have:

Experience in AI infrastructure, CCaaS, or contact center space
Background marketing to both technical and business buyers
Has directed social campaigns with real organic reach
Strong aesthetic sensibility and POV on brand content
Startup experience

Skills

Product MarketingMessagingPositioningProduct LaunchesSales EnablementB2B SaaSAI InfrastructureDeveloper ToolsCase StudiesSocial CampaignsVertical MarketingCompetitive Analysis

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