Product Marketing Lead

Responsibilities

• Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion.
• Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
• Develop data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and conduct regular business reviews to measure impact and drive iteration.
• Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic gaps.
• Partner strategically with Sales leadership to develop segment-specific go-to-market approaches, competitive playbooks, and sales enablement that directly improve close rates and deal velocity.
• Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria.
• Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps.
• Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization.

Requirements

• 8+ years in B2B product marketing, with 2+ years in a leadership or senior individual contributor role managing marketing strategy at scale.
• A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.).
• Exceptional analytical skills – comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions.
• Deep comfort with ambiguity and a bias toward action; thrives in fast-growing environments where you must move quickly while maintaining intellectual rigor.
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers).
• A demonstrated ability to partner effectively across functions – influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams.
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making.
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

Compensation and Benefits

• Target salary range: $193,000 - $206,000. This position is also commission eligible.
• Eligible to participate in equity incentive and competitive benefits plans, including flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.