Senior Product Marketing Manager, Data & AI Solutions

Responsibilities

ICP & Persona Strategy

• Define and maintain data & AI ICP personas, value propositions, use cases, and segment-specific messaging
• Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence

Messaging, Enablement & GTM Assets

• Develop and maintain messaging, campaign narratives, BDR/DG maps and talk tracks
• Build win case studies and proof points across champion and/or buyer deals
• Create assets for field sellers on active deals and drive them through enablement for scale
• Work with demand gen, content, and enablement to activate messaging and associated GTM motions

Market, Analyst & Competitive Intelligence

• Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
• Support the partnerships team with market context, messaging alignment, and partner-facing materials

Cross-Functional Collaboration

• Partner with Technical Customer Experience team on messaging support and internal/external deliverables
• Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution

Requirements

• 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
• Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
• Technical depth and AI fluency sufficient to understand platform and customer value
• Field credibility—comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
• World-class writing and communication skills; distill complexity into clarity for technical and business audiences
• Strong affinity for data and operations teams, with working understanding of their tools and ecosystems
• Insatiable intellectual curiosity and genuine interest in AI-native software development space

Compensation

Base Salary Range: $191,500 – $278,300 per year (US) Additional compensation: equity and/or commission (position-dependent) Comprehensive benefits: medical, dental, vision, 401(k)