Product Marketing Lead - AI Solutions

What You'll Do

Own the AI Functions Product

• Serve as the category owner for AI functions at Snowflake — setting the narrative, defining market positioning, and building the GTM motion that drives awareness, pipeline, and adoption across the full product portfolio.
• Lead go-to-market launches for new AI features and capabilities — coordinating across product, engineering, communications, and demand generation to deliver launches that land with impact.
• Develop launch assets — messaging frameworks, demos, one-pagers, customer stories, blog posts, and event presentations — that speak to both AI buyers and practitioners.

Lead Snowflake’s AI Solutions Plays

• Own the end-to-end solutions plays: from positioning and messaging to launch execution and GTM strategy.
• Define the use cases, personas, and buying journeys that make enterprise AI adoption tangible and urgent for customers at every stage of their AI maturity.
• Partner with product management to ensure the solutions play is tightly aligned to the roadmap and translates technology capabilities into business outcomes customers care about.
• Build adoption programs that move customers from awareness to activation, working with customer success and growth marketing to track and accelerate feature usage.
• Partner closely with solution engineers and the sales organization to understand objections, competitive dynamics, and what resonates — then bring those learnings back into positioning and assets.

Partner with Industry & Partner Marketing to Drive Growth

• Collaborate closely with industry teams to integrate our AI messaging / narratives effectively into verticalized campaigns.
• Enable partner marketing with the latest strategies, assets, and enablement to drive ecosystem growth and revenue.

Partner with Growth Marketing on Customer Growth Strategies

• Work closely with growth marketing to build integrated campaigns that grow market awareness and generate pipeline for AI products.
• Establish metrics and feedback loops to continuously improve campaign performance and product-market fit signals.

Our Ideal Candidate

Experience

• 15+ years in product marketing, cloud marketing, or technical GTM roles, with significant experience in enterprise software, AI/ML platforms, or developer-focused products.
• Proven track record of owning and executing high-impact GTM motions — not just contributing to them.
• Experience building and landing products in competitive, fast-moving markets where the category itself is still being defined.

AI & Technical Depth

• Working knowledge of ML, AI, and agent systems — you understand how LLMs, RAG pipelines, multi-agent orchestration, and agentic workflows function and how they solve real business problems.
• Comfortable having conversations with data scientists, ML engineers, and AI architects, and equally capable of translating those conversations into executive-level narratives.
• Genuine curiosity about the AI landscape — you follow research, track competitors, and have opinions about where enterprise AI is headed.

Marketing Excellence

• Exceptional written and verbal communication skills — you can write a crisp one-pager, build a compelling pitch deck, and deliver a keynote-level presentation with equal confidence.
• Master storyteller: you turn complex, multi-layered technical concepts into clear, outcome-oriented narratives that inspire action from both buyers and practitioners.
• Strong analytical mindset — you measure what matters, interpret results honestly, and use data to make better decisions.

Leadership & Collaboration

• Highly cross-functional — you build trust quickly, influence without authority, and bring people along through clarity and credibility rather than hierarchy.
• Comfortable operating at both strategic and executional levels; you think big and ship fast.
• Low ego, high standards — you celebrate team wins, give credit generously, and hold yourself accountable.

Education

• BS/BA required; MBA or graduate degree in a technical or business discipline preferred.