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RSARSABurlington, MA

Director, Product Marketing – Governance & Lifecycle

Leads product marketing for RSA’s Governance & Lifecycle portfolio, owning positioning, competitive strategy, launches, sales enablement, analyst relations, and customer-facing content. The role requires deep identity governance expertise and strong hands-on execution as a senior individual contributor.

Salary not listed
On-site8+ YOEProduct Marketing

About the role

Responsibilities

  • Own RSA's Governance & Lifecycle positioning and narrative across market messaging, field tools, and external content for CISO, identity governance, and audit and compliance buyers.
  • Build messaging architecture, buyer personas, and buyer journeys for the Governance & Lifecycle portfolio.
  • Run competitive intelligence, maintain win/loss insight, and develop competitive responses and field guidance.
  • Lead go-to-market activities for product launches, coordinating messaging, packaging, sales, demand generation, and public relations.
  • Partner with Product to translate the roadmap into market narratives and shape pricing and packaging.
  • Build and personally deliver sales training and certification, including playbooks, discovery guides, talk tracks, demo narratives, objection handling, and competitive battle cards.
  • Develop relationships with Gartner and other industry analysts.
  • Engage customers to understand governance and lifecycle needs and identify risks and opportunities.
  • Work with field CTOs to craft and present Governance & Lifecycle stories to customers and partners.
  • Create solution briefs, datasheets, demo videos, website copy, landing pages, and other customer-facing content.
  • Develop thought leadership and serve as a public voice on identity governance and compliance.
  • Build case studies, references, and customer stories.
  • Measure content usage, seller adoption, attach rate, pipeline influence, competitive win rate, and analyst standing.

Requirements

  • Strong command of product marketing fundamentals, including positioning, messaging, personas, segmentation, launches, competitive intelligence, pricing and packaging input, and enablement.
  • Demonstrated ability to create positioning and content used by sellers and valued by buyers.
  • Experience in B2B security or enterprise software, preferably identity governance, IGA, or identity and access management.
  • Proven ability to build and deliver sales training and certification that improves seller confidence, adoption, and win rate.
  • Working knowledge of access certification, separation of duties, joiner-mover-leaver lifecycle processes, and audit, regulatory, and compliance frameworks.
  • Competitive judgment and ability to develop differentiated positioning against established competitors.
  • Ability to operate as a hands-on individual contributor and produce positioning and content quickly.
  • AI-first approach to working with modern buyers and sellers.

Compensation & Benefits

  • Eligible full-time, non-Sales US employees may receive annual discretionary bonuses funded based on prior-year company performance.
  • Eligible employees may receive flexible paid time off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.

Skills

Product MarketingPositioningmessagingbuyer personasmarket segmentationGo-to-Market StrategyCompetitive IntelligenceSales Enablementsales trainingpricing and packagingidentity governanceidentity and access managementaccess certificationseparation of dutiesRegulatory Compliance

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