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RSARSABurlington, MA

Director, AI Product Marketing

Leads RSA’s AI product marketing strategy, translating identity-security capabilities into differentiated positioning, launches, sales enablement, analyst relations, and customer-facing thought leadership. The role requires deep experience in AI and identity and access management, strong B2B storytelling, and the ability to operate as a senior individual contributor.

Salary not listed
On-site8+ YOEProduct Marketing

About the role

Responsibilities

  • Own RSA's AI positioning and narrative end to end, including market messaging, field tools, and external content for Chief AI Officer and CISO buyers.
  • Build messaging architecture, buyer personas, and buyer journeys for the AI portfolio.
  • Run competitive intelligence for the AI portfolio, track IAM competitors' AI strategies, maintain win/loss insight, and improve positioning.
  • Lead go-to-market for AI product launches across messaging, packaging, sequencing, product, demand generation, sales, and public relations.
  • Partner with product teams to translate the roadmap into market stories and shape pricing and packaging.
  • Build relationships with AI industry analysts at Gartner, Forrester, IDC, and others.
  • Engage customers to understand current needs and identify emerging opportunities.
  • Work with field CTOs to craft and present RSA's AI stories to customers and partners.
  • Create sales enablement materials, including battle cards, demo narratives, talk tracks, short-form video, competitive responses, training, and certification.
  • Develop customer-facing assets such as solution briefs, datasheets, demo videos, website copy, and landing pages.
  • Develop AI security thought leadership, including point-of-view pieces, contributed bylines, and conference keynote narratives.
  • Build case studies, references, and customer stories demonstrating RSA's AI capabilities.
  • Measure content usage, pipeline influence, competitive win rate, and analyst standing, and optimize accordingly.

Requirements

  • Command of product marketing fundamentals, including positioning, messaging, personas, segmentation, product launches, competitive intelligence, pricing and packaging input, and sales enablement.
  • Strong writing and storytelling skills with the ability to execute personally as a senior individual contributor.
  • Track record of producing positioning and content that sellers use and buyers respond to.
  • Experience in B2B security or enterprise software preferred.
  • Meaningful experience at the intersection of artificial intelligence and identity and access management.
  • Understanding of AI buying decisions across Chief AI Officer, CISO, and IT stakeholders.
  • Familiarity with governance, regulatory, and compliance frameworks relevant to an AI-first environment.
  • Clear point of view on differentiated AI positioning and the ability to produce it quickly.
  • AI-first approach to reaching and engaging modern buyers.

Compensation & Benefits

  • Full-time, non-Sales US employees are eligible for annual discretionary bonuses funded based on prior-year company performance.
  • Eligible US employees receive flexible paid time off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.

Skills

Product MarketingAIidentity and access managementb2b securityEnterprise SoftwareCompetitive IntelligenceGo-to-Market Strategybuyer personasSales Enablementpricing and packaginganalyst relationsContent StrategyThought LeadershipgovernanceCompliance

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