Director of Product Marketing

Responsibilities

• Develop and own Talkiatry's clinician positioning, messaging, and employer value proposition.
• Own and evolve the employer brand across key clinician audiences.
• Conduct and synthesize quantitative and qualitative research across clinician personas.
• Orchestrate recruitment marketing campaigns from awareness through completed application.
• Own clinician marketing channels, including the career site, LinkedIn, Glassdoor, and clinician CRM and lifecycle programs.
• Drive demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed.
• Enable Talent Acquisition with messaging, materials, and audience insights.
• Manage external agencies, contractors, and media partners across content, creative, and paid media.
• Collaborate with Talent Acquisition, Operations, Clinical, Creative, and Marketing teams to optimize the candidate journey.
• Create clinician-facing landing pages, emails, recruiting collateral, and thought leadership content.
• Track recruitment marketing metrics, including applicant volume, cost per qualified applicant, and conversion to hire.

Requirements

• 10+ years of product marketing or consumer marketing experience; candidates with 8+ years of exceptional, directly relevant experience may be considered.
• Expertise in positioning, messaging, and go-to-market strategy.
• Experience translating audience research into differentiated value propositions.
• Quantitative and qualitative audience research experience.
• Hands-on experience operating marketing channels such as web, career sites, organic social, CRM and lifecycle, or paid media.
• Exceptional storytelling and communication skills.
• Experience leveraging AI tools for audience and content insights, content production, and workflow automation.
• Strong analytical and cross-functional collaboration skills.
• Bachelor's degree required.

Nice-to-Haves

• Experience marketing to healthcare provider or clinician audiences.
• Familiarity with how clinicians evaluate practice opportunities.
• Master's degree preferred.

Compensation and Benefits

• Salary: $180,000–$200,000 annually.
• Medical, dental, and vision coverage effective day one.
• 401(k) with match.
• Generous paid time off and paid holidays.
• Paid parental leave.
• Learning and development opportunities.