Director Lifecycle Marketing

Responsibilities

• Drive end-to-end recruitment marketing campaign planning and execution across clinician personas (psychiatrists, therapists, and nurse practitioners), from awareness through completed application.
• Own demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants, partnering closely with Talent Acquisition on shared funnel and volume goals.
• Develop and own Talkiatry's employer brand and clinician value proposition, differentiating Talkiatry in a highly competitive market for mental health talent.
• Manage external agencies, contractors, and media partners across paid media, content, and creative to extend team capacity and execute against our hiring targets.
• Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling.
• Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy.
• Develop and refine compelling clinician messaging and positioning tailored to Talkiatry's mission and vision.
• Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content.
• Track and analyze recruitment marketing metrics such as applicant volume, cost per qualified applicant, and conversion to hire, using data-driven insights to inform spend and GTM priorities.

Requirements

• 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives (candidates with 8+ years of exceptional, directly relevant experience will also be considered).
• Experience marketing to healthcare provider or clinician audiences, strongly preferred.
• Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
• Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
• Deep expertise in go-to-market strategy, brand positioning, and developing messaging.
• Experience working directly with field teams, influencing GTM strategy with audience insights.
• Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
• Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively.
• Bachelor’s degree required; Master’s degree preferred.

Nice-to-Haves

• Familiarity with how clinicians evaluate practice opportunities is a significant advantage.