Head of Product Marketing

Responsibilities

Positioning and Category Strategy

• Own Fireworks’ positioning, category narrative, corporate narrative, ideal customer profile (ICP), and messaging architecture.
• Develop segment-specific narratives for AI-Native, Digital-Native, and Enterprise accounts.

Product Launch Leadership

• Lead end-to-end go-to-market programs for major product launches with Product and Engineering.
• Own launch tiering, narrative, sales enablement, press and analyst strategy, and customer evidence.

Competitive Intelligence and Sales Enablement

• Own competitive programs, including battlecards, win/loss analysis, deal support, and feedback loops into Product.
• Develop sales enablement curriculum for the platform and buyer-specific evaluation processes.

Customer and Market Insights

• Lead customer, prospect, analyst, and market listening programs.
• Conduct win/loss interviews, voice-of-customer programs, and analyst relations.
• Feed insights into messaging, product strategy, and leadership decisions.

Team and Growth

• Lead and grow the existing product marketing team.
• Hire and manage individual contributors as the function expands.

Requirements

• 10+ years of product marketing experience, including 5+ years in a senior or leadership role.
• Experience scaling product marketing at a developer or infrastructure company.
• Track record at a technical infrastructure company, such as a database, observability, AI/ML platform, or developer tools company.
• Ability to translate deeply technical concepts into narratives for developers and executives.
• Operational ability to run structured product launch processes.
• Fluency in competitive analysis and enabling sales representatives to position against incumbents and challengers.
• Experience marketing to multiple buyer profiles, including technical practitioners and economic buyers.

Nice to Have

• Experience marketing to AI/ML practitioners or ML platform buyers.
• Former product management or technical practitioner background.
• Experience working with a founder-led narrative.
• Familiarity with open-source go-to-market motions.

Compensation and Benefits

• Annual salary range: $270,000–$340,000.
• Office-based role in San Mateo, with an expectation of working in the office three days per week.
• Ownership and impact in a fast-growing AI infrastructure company.
• Work on low-latency inference, scalable model serving, and other advanced AI infrastructure challenges.
• Collaborate with engineers and AI researchers on technology used by businesses and developers globally.