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BeviBeviBoston, MA

Commercialization Manager

Manager, Commercialization partnering with the Director to execute NPI GTM strategies, channel programs, sales event prep, and field intelligence for Bevi's connected beverage platform. Requires 3+ years in commercialization or related CPG/B2B roles, strong analytical and presentation skills, and comfort with AI tools.

128k – 158k/yr
Hybrid3+ YOEProduct Marketing

About the role

NPI Commercialization

  • Own GTM execution for select NPI programs with oversight from the Director of Commercialization
  • Develop launch sell-in strategies, channel-specific positioning, and commercial readiness packages in partnership with Product Marketing, Marketing, and Sales
  • Partner with the Product team to ensure commercial requirements are reflected upstream in development decisions
  • Track NPI timelines and flag commercial readiness risks — assets, pricing communications, partner sequencing — to the Director ahead of launch dates

Channel Strategy

  • Build and execute commercial strategies for select Bevi's sales channels
  • Develop channel-specific Partner programs, initiatives, and commercial calendar
  • Serve as the Commercialization point of contact for the select Sales teams

Sales Event Commercial Prep

  • Support commercial prep for major Sales events and trade shows by managing samples, coordinating meeting calendars, and supporting deck creation
  • Help build pre-event sell-in playbooks and post-event reviews

Field Intelligence & Cross-Functional Support

  • Assist in authoring the quarterly 'Voice of Channel' brief — collecting Sales and Partner signal from various sales teams and synthesizing it into a structured report for Product, Product Marketing, and Leadership
  • Support the Director in maintaining the structured field intelligence cadence across all channels
  • Help with portfolio risk inputs, pricing decision support, and Partner program execution as directed

Requirements

  • Bachelor's degree with 3+ years of experience in commercialization, channel marketing, trade marketing, sales operations, or product marketing — preferably in CPG, beverage, or B2B
  • Experience supporting new product commercialization processes (Stage Gate, launch planning, sell-in story development)
  • Strong analytical skills with proficiency in Excel-based commercial modeling
  • Exceptional storytelling and presentation skills — comfortable building decks for Sales, Partners, and executive audiences
  • Detail-oriented project execution; ability to manage multiple workstreams simultaneously
  • Self-motivated with the ability to thrive in fast-paced, ambiguous environments
  • Strong interpersonal and collaborative skills — this function lives on cross-functional trust
  • Fluency and comfortability in utilizing AI in day to day work, while recognizing you are still responsible for the end product

Preferred

  • Prior CPG Commercialization, Trade Marketing, or Channel Marketing experience
  • Food Service / OOH / AFH channel experience
  • Beverage industry background

Skills

commercializationchannel marketingtrade marketingSales OperationsProduct Marketinggtm executionnpi launch planningexcel modelingAI Toolscpg experience

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