Customer Marketing Manager

What You'll Do

• Source, interview, and package customer stories across Avoca's most strategic accounts into written case studies, quote libraries, ROI one-pagers, and source material for customer story films.
• Own the customer reference program end-to-end: identify advocates, manage capacity, log activity, and partner with Sales during enterprise late-stage deals.
• Build and run content for Avoca's Customer Advisory Board, including agenda, programming, and ongoing community engagement for top operators.
• Partner with Creative Producer on flagship customer story films; own story development and operator relationships.
• Run customer-facing communications: customer newsletter, product announcements, executive briefings, and lifecycle nurture for the installed base.
• Own customer presence at the marquee industry conference: speakers, panels, customer dinners, and on-the-ground capture.
• Build and maintain Avoca's case study library: target 25+ case studies in Year 1, organized by vertical (HVAC, plumbing, electrical, etc.) and stage (mid-market, enterprise, multi-location).
• Partner with Customer Success to identify renewal-at-risk stories that can be reframed as advocacy moments and with PMM on launch beta testimonials.

What You'll Bring

• 4–6+ years of progressive experience in customer marketing, content marketing, or product marketing within B2B SaaS, ideally including vertical SaaS or a category with an operator-heavy customer base. Home services or trades experience is highly preferred.
• Demonstrated track record of producing customer stories at volume, bringing 5–10 case studies, video stories, or operator-facing assets sourced and shipped.
• Strong interviewing and writing skills; ability to draw insights from customers and turn them into deal-closing assets.
• Comfortable owning a function from scratch with no playbook or team.
• Fluency working across Sales, Customer Success, Product Marketing, and Brand; strong judgment on collaboration.
• Operator empathy; comfortable spending time on the phone and on-site with home services owners and GMs.
• In-office, engaged, and eager to lead from the front at our NYC location full-time.

Who You Are

• A storyteller and a closer who views every customer story as a sales asset.
• A builder who has resisted being slotted into a single discipline and is credible with founders, customers, CMOs, and AEs.
• Customer-obsessed; maintains long-term relationships with operators.
• Thoughtful communicator and strong writer, able to move from discovery calls to polished case studies.
• Deeply collaborative with natural instincts for partnering across teams.
• In-office, engaged, and eager to lead from the front.

Compensation & Benefits

Compensation: Expected base salary $130,000-$160,000 (final compensation based on experience, skills, and qualifications). Total compensation package includes base salary, bonus, equity, and comprehensive benefits.

Benefits:

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch and dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations
• All core tools and software provided