Product Marketing Manager

Key Responsibilities

Positioning & Messaging

• Develop and own the "Why Distyl" narrative for CX, tailored by vertical
• Build competitive positioning against direct competitors and the "build internally" alternative
• Continuously evolve messaging based on what's landing in sales conversations and customer feedback
• Translate technical capabilities into business value for C-suite and operational leaders

Sales Enablement

• Build pitch decks that AEs can run independently without founders in every meeting
• Create one-pagers, leave-behinds, battle cards, and objection handling guides
• Develop demo talk tracks and supporting materials
• Support RFP responses and custom pitch materials for strategic deals
• Partner with sellers to understand what's working in conversations and what's missing
• Partner with brand and creative to shape website updates and highly designed marketing collateral

Proof Points & Customer Evidence

• Develop and maintain customer case studies (sanitized, compelling, reusable)
• Build ROI frameworks and value quantification tools that support deal advancement
• Establish and manage a customer reference program
• Create customer proof points that can be leveraged across sales, marketing, and PR

Content & Thought Leadership

• Write white papers, POVs, and thought leadership pieces that establish Distyl's expertise in complex CX and enterprise AI
• Create content for the website as we build out inbound capabilities
• Ghostwrite for founders when needed on high-visibility content

Market & Competitive Insight

• Maintain a strong point of view on the CX AI landscape, buyer priorities, and competitive positioning
• Feed market insights into solution packaging, pricing, and GTM strategy
• Track competitor messaging, product launches, and market positioning

Who You Are

• 5–8 years of product marketing experience in B2B enterprise software, ideally AI, data platforms, or complex technical products
• Exceptional writing skills—can produce polished, publication-ready decks, one-pagers, and long-form content with minimal oversight
• Has been early at a company before (first 50 employees) or demonstrated ability to build from scratch without established playbooks
• Proven track record working closely with sales teams—not siloed in "marketing"—with materials that actually get used
• Experience marketing to enterprise buyers in regulated industries (financial services, insurance, healthcare a strong plus)
• Comfortable with technical products and can translate complex capabilities into business value
• Able to operate independently while collaborating closely with founders and cross-functional teams
• Strong plus if you have experience building or specific ideas for AI-Native Product Marketing

What We Offer

• The base salary range for this role is $130K – $180K, depending on experience, location, and level
• In addition to base compensation, this role is eligible for meaningful equity, along with a comprehensive benefits package
• 100% covered medical, dental, and vision for employees and dependents
• 401(k) with additional perks (e.g., commuter benefits, in‑office lunch)
• Access to state‑of-the‑art models, generous usage of modern AI tools, and real‑world business problems