Industry Marketing Manager

Key Responsibilities

1. Industry Strategy Translation

• Translate industry strategy into executable go-to-market plans for priority verticals and segments
• Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points
• Shape industry-specific value stories that connect problem → offer → value → impact
• Support development of industry plans aligned to product, whole-offer, and revenue priorities
• Identify industry-specific signals, trends, and opportunities influencing campaign focus and market positioning

2. Industry Messaging and Content Direction

• Develop and maintain industry-level messaging, narratives, and proof points
• Partner with Product Marketing to adapt portfolio and product narratives for industry audiences
• Work with Whole Offer Management to ensure offer framing and buyer relevance are clear by industry
• Guide development of industry-facing assets including solution stories, campaign themes, sales narratives, and executive talking points
• Ensure messaging consistency across industries while allowing vertical differentiation

3. Campaign and GTM Alignment

• Partner with Regional Marketing, Partner Marketing, and ABX/Campaign Execution to turn industry priorities into coordinated campaign plans
• Define industry campaign themes, content requirements, audience priorities, and field activation needs
• Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions
• Orchestrate industry plays across digital, field, partner, and account-based channels
• Contribute to post-campaign and post-launch reviews

4. Cross-Functional Enablement and Readiness

• Partner with Field Enablement to translate industry narratives into seller-ready messaging, plays, and field materials
• Support launch readiness with industry-specific content, use cases, FAQs, and enablement inputs
• Collaborate with Partner Enablement on industry-specific partner plays or certifications
• Improve feedback loops from field, customers, and campaigns back into industry strategy

5. Insights, Performance, and Continuous Improvement

• Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness
• Identify what is working by industry and where messaging, targeting, or activation needs improvement
• Contribute to quarterly planning, prioritization, and resource-allocation discussions
• Build repeatable industry playbooks and planning frameworks

Requirements

• 5+ years of experience in B2B SaaS, industrial software, or complex go-to-market environment
• Experience in industry marketing, product marketing, solution marketing, or integrated marketing
• Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans
• Experience working across multiple stakeholders including product, sales, marketing, and customer-facing teams
• Strong writing and communication skills with ability to create clear narratives and market-facing messaging
• Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies
• Strong judgment, organizational discipline, and ability to connect strategy to execution

Preferred

• Experience in Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex vertical markets
• Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution
• Familiarity with whole-offer marketing, solution marketing, or portfolio-level commercialization
• Comfort working in AI-enabled marketing environments including workflow automation and structured content
• Experience supporting technical, enterprise, or operational buyer audiences

Benefits

• Competitive salary: $126,000 USD base salary
• 12-week paid family leave
• Unlimited PTO
• Internet and mobile phone reimbursements
• Medical benefits
• Group term life insurance
• Short-term and long-term disability insurance
• Voluntary vision and dental (ortho)
• Vacation bonus program
• Employee Assistance Program
• Generous home office allowance