Product Marketing Manager

About the Role\n\nThe Product Marketing Manager will define and scale the go-to-market strategy for Tabs’ revenue platform, including how integrations and ecosystem capabilities strengthen the core product story. This role will shape positioning, launches, and enablement to drive adoption, revenue, and long-term platform differentiation.\n\n## What You’ll Do\n- Own positioning, messaging, and differentiation for Revenue and Reporting product lines, translating technical capabilities into clear customer value propositions.\n- Lead end-to-end product launches: launch planning, internal readiness, external messaging, content, and post-launch performance measurement.\n- Partner closely with Product Managers (typical span: 2–3 PMs per PMM) to define GTM strategy, prioritization, and launch sequencing.\n- Build high-impact sales and customer enablement materials (playbooks, battlecards, pitch decks, product one-pagers, demo scripts).\n- Create external marketing assets: website copy, product announcements, PR briefs, case studies, and campaign messaging.\n- Conduct competitive intelligence, win/loss analysis, and market research to inform roadmap priorities and positioning.\n- Coordinate cross-functional GTM execution with Sales, Customer Success, Partnerships, and Marketing to ensure consistent messaging and measurable adoption.\n\n## Who You Are\n- 5+ years of experience in product marketing roles at high-growth B2B SaaS companies, with exposure to partner- or ecosystem-led GTM motions.\n- Proven ability to build and scale product GTM strategies in early-stage or rapidly growing environments, where positioning, messaging, and launch processes are still being defined.\n- Experience leading product launches and GTM programs that may include platform, integration, or partner components as part of a broader product strategy.\n- Track record of translating product capabilities into clear customer value and narratives that drive adoption, pipeline, and revenue impact.\n- Strong cross-functional leadership, partnering closely with Product, Sales, Customer Success, and Partnerships to align roadmap, enablement, and GTM execution.\n\n## Perks and Benefits\n- Competitive compensation and equity\n- Unlimited PTO\n- Up to 100% employer covered monthly healthcare premium (medical, dental, vision)\n- Lunch provided via Sharebite, plus dinner for any later office days.\n- Parental leave up to 12 weeks\n- Tax free commuter and parking benefits\n- Voluntary insurances (Life, Hospital, Critical Illness, Accident)\n- Employee Assistance Program (Rightway)\n- 401k