GTM Readiness Manager, Product & Platform

What You’ll Do

• NPI Program Architecture: Design and run the global GTM readiness framework for new product introductions. You define the enablement structure aligned with the tiers of a launch and coordinate the cross-functional "Go-to-Market" engine.
• Commercial Translation: Partner with PM & PMM to understand new releases and translate them into "Seller-Speak." You focus on business outcomes, buyer personas, and competitive differentiation rather than deep-dive technical specs.
• Platform Messaging Continuity: Ensure that every new product launch reinforces our broader platform story. You prevent feature-siloing by weaving new capabilities into our core sales playbook.
• Content Creation: You are responsible for the hands-on creation of GTM assets. This includes building "What’s in it for the Customer" guides, sales playbooks, discovery talk tracks, objection handling scripts, and recorded "Commercial Deep Dives."
• Impact & Adoption: Partner with Sales Ops to track which releases are actually landing in the field. You identify gaps in seller knowledge and build targeted interventions to improve product attachment rates.

What You’ll Bring

• Industry Proficiency: 4+ years in GTM Enablement, Product Marketing, and/or Sales in the Cybersecurity or Cloud space. You must have enough industry context to understand our platform without needing a technical tutor.
• The "Non-Technical" Focus: You excel at teaching business value. You know how to help an AE find the "Business Pain" that a new technical feature solves.
• The Builder Mindset: You are a "hands-on-keys" creator. You have a portfolio of high-quality sales playbooks, decks, and digital content that you have built yourself.
• Strategic Project Management: You can lead a meeting with senior PMM and Product leaders, manage a complex launch calendar, and hold stakeholders accountable to deadlines.
• Methodology Alignment: You have a deep understanding of how to align product launches with a value framework and a MEDDPICC based playbook.