Product Marketing Manager

Responsibilities

• Develop clear messaging and positioning for Shippo’s products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners.
• Partner with Product and Engineering teams to bring new features and capabilities to market through coordinated go-to-market planning and execution.
• Own messaging and go-to-market support for product launches, ensuring new capabilities translate into clear customer understanding and product adoption.
• Conduct customer and market research—including interviews, win/loss analysis, and usage insights—to deepen understanding of shipper needs and behavior.
• Own competitive intelligence across the shipping and logistics technology landscape, translating insights into positioning updates, battlecards, and sales enablement materials.
• Enable Sales and Partnerships teams with product collateral, pitch narratives, and feature education that improve customer understanding and win rates.
• Partner with Demand Generation and Growth Marketing teams to ensure campaigns accurately reflect product value and target the right audiences.
• Work with Product and Growth teams to improve onboarding, activation, and feature usage through product messaging, lifecycle communications, and educational content.
• Represent the voice of the shipper internally by bringing customer insights, competitive dynamics, and market feedback into product and go-to-market decisions.
• Monitor product adoption metrics and identify opportunities to increase engagement and feature usage across the platform.

Requirements

• 3–5+ years of product marketing experience in B2B SaaS, ideally within e-commerce, logistics, fintech, or platform-based products.
• Strong ability to translate complex product capabilities into clear and compelling customer messaging.
• Experience supporting product launches and go-to-market initiatives in collaboration with Product, Engineering, and Sales teams.
• Experience conducting customer research, competitive analysis, and market insight development.
• Excellent written and verbal communication skills with the ability to create clear narratives, product materials, and presentations.
• Strong cross-functional collaboration skills and experience partnering with Product, Growth Marketing, and Sales teams.
• Demonstrated ability to influence product adoption, activation, or feature usage through messaging, education, or lifecycle initiatives.
• Experience in eCommerce, logistics, or shipping technology is required.

Nice-to-haves

• Experience marketing developer or API products is a strong plus.
• Comfort operating in a fast-moving, high-growth environment with multiple audiences and product surfaces.

Compensation

• Standard base pay range: $122k - $165k annual salary (midpoint $144k).
• +1 range for high cost areas like NYC and California.
• Total compensation includes equity, medical, dental, vision, and other benefits.