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TatariTatariSan Francisco, CA

Director, Product Management

Leads product strategy and execution for AI-powered media buying and self-serve platforms in TV/CTV advertising. Requires 8+ years AdTech PM experience, 6+ years managing PMs, and deep expertise in programmatic CTV and AI automation.

200k – 250k
Hybrid8+ YOEProduct Management

About the role

Responsibilities

  • Lead and scale the Product Management organization responsible for media execution and intelligence across streaming, programmatic, and direct TV—owning the function end-to-end
  • Set a clear, unified product vision and roadmap for CTV and TV buying that reflects deep understanding of advertiser, agency, and media operations workflows in a rapidly evolving AdTech landscape
  • Drive industry differentiation through AI-powered automation, optimization, and intelligence, translating vision into executable strategy and measurable outcomes
  • Own prioritization across initiatives, balancing customer impact, business goals, platform scalability, and technical investment to deliver differentiated TV buying capabilities at scale
  • Partner closely with Engineering, Data Science, and Design to deliver reliable, high-quality platforms while maintaining speed and execution rigor
  • Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Go-To-Market teams to ensure alignment from strategy through launch and adoption
  • Act as a subject-matter leader on CTV, programmatic TV, and media execution—staying ahead of industry trends, competitive offerings, and emerging AI technologies to shape Tatari’s product strategy
  • Build, mentor, and develop a high-performing team of Product Managers, fostering strong ownership, accountability, and clear career growth paths

Qualifications

  • 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising; linear TV experience strongly preferred
  • Strong background in programmatic platforms (DSPs), media execution, and advertising operations, with the ability to translate complex workflows into scalable products
  • 6+ years of people management experience leading Product Managers, with a proven record of developing talent, improving team effectiveness, and delivering results through others
  • Demonstrated success leading cross-functional initiatives across engineering, data science, design, and media operations teams with diverse skill sets and seniority levels
  • Exceptional communicator and influencer, capable of articulating product vision and roadmap tradeoffs to senior leadership, partners, and customers with clarity and conviction
  • Deeply customer-centric, with expertise in uncovering real customer needs, defining strong product requirements, and delivering solutions that create meaningful business and user impact
  • Proven partnership with Design to solve complex problems through research, prototyping, and high-quality user experience decisions
  • Passion for automation and AI-driven innovation, with practical experience applying AI to real-world AdTech workflows in a scalable, production-ready way
  • Pragmatic, execution-focused leader who thrives in fast-moving environments and balances innovation with operational excellence

Benefits

  • Total compensation ($200,000 - 250,000/Annually)
  • Equity compensation
  • Health insurance coverage for you and your dependents
  • 401K, FSA, and commuter benefits
  • $150 monthly spending account
  • $1,000 annual continued education benefit
  • $500 Newbie Productivity Perk
  • Unlimited PTO and sick days
  • Monthly Company Wellness Day Off
  • Snacks, drinks, and catered lunches at the office
  • Team building events
  • Hybrid RTO of 2 days per week in office

Skills

AdtechCtvProgrammatic AdvertisingDspsAIMachine LearningProduct RoadmappingAgile MethodologiesCross-Functional CollaborationUser Research
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