Business Development Representative
Generate pipeline as a BDR through 100+ daily cold calls, multi-channel outreach, and lead qualification for Account Executives. Requires 1+ years sales experience, strong Salesforce/Outreach/ZoomInfo skills, and proven AI workflow integration.
Responsibilities
- Conduct over 100 cold calls daily to prospective buyers and schedule meetings for Account Executives
- Identify and nurture prospects through multiple channels to qualify leads
- Leverage AI Agents and other AI tools to increase efficiency in daily processes
- Communicate Gusto’s value proposition to prospects, highlighting platform benefits for streamlining operations
- Partner with Account Executives on pipeline generation, account planning, and meeting conversion
- Accurately log all activities and insights in Salesforce and maintain data-driven outreach
- Consistently meet monthly and quarterly quotas while contributing to high-performing team culture
- Use AI-powered workflows daily for writing, research, prep, and summarization; provide feedback to improve tools
Requirements
- 1+ years of sales or outbound prospecting experience (SaaS, HCM, HR Tech, or FinTech preferred)
- Expertise in outbound prospecting and sales strategy with proven track record
- Advanced written and verbal communication skills for crafting compelling messaging
- Strong command of Salesforce, Outreach, ZoomInfo, Claude (or other AI models) for pipeline management
- Strong judgment in handling complex or ambiguous situations
- Self-starter who works independently with minimal direction and collaborates cross-functionally
- Solid understanding of accounting, payroll, or HR tech and its role in business operations
- Ability to engage high-level decision-makers and executives
- Proven day-to-day experience integrating AI into workflows with track record of giving feedback to improve tools
Nice-to-Haves
- Industry experience in SaaS, HCM, HR Tech, or FinTech
Sales Development Representative
Drive inbound and outbound prospecting to book qualified meetings for Strategic Account Executives. Research ICP accounts, execute personalized outreach sequences, qualify leads, and hit SQL quotas in a hybrid New York office role.
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