Content Marketing Strategist
Develop and execute content strategy for institutional investors and tax credit buyers in clean energy finance. Create case studies, whitepapers, newsletters, and sales collateral while experimenting with AI tools.
Brand Storyteller
Own Tulip's editorial strategy and commercial content programs, creating thought leadership, campaign assets, and sales enablement that drive pipeline and revenue. Senior IC role requiring 5-8+ years B2B SaaS content marketing experience and demonstrated AI workflow adoption.
Somerville, MAContent MarketingHybrid5+ YOE
About the role
Key Responsibilities
Editorial strategy and program ownership
- Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline
- Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale
- Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers
Commercial content and Sales partnership
- Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue
- Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story
- Own content for Tulip’s flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches
AI-assisted content operations
- Build AI-assisted editorial workflows that raise team throughput without lowering the quality bar: research pipelines, drafting systems, repurposing frameworks, distribution automation
- Set the standard for how AI gets used in content work at Tulip. Evaluate what’s worth adopting, build repeatable processes, and be specific about where human judgment is irreplaceable
- Track content performance and use data to improve: what formats earn attention, what converts, what Sales uses, and where the gaps are
Requirements
- 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
- Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
- Strong editorial instincts and writing craft: you can write for a VP of Operations and an SDR in the same week
- Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
- Demonstrated use of AI to materially change content output or economics, not just personal productivity
Key Collaborators
- Product Marketing
- Revenue Marketing
- Sales and Sales Enablement
- Design and Creative
- Customer Success
Benefits
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
- Dog-friendly office
Skills
B2B Saas Content MarketingTechnical Content MarketingThought Leadership WritingCampaign Content CreationFull-Funnel Content ProgramsEditorial StrategySales Enablement ContentAi-Assisted Content WorkflowsContent Performance AnalyticsProduct Marketing Collaboration
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