Content Marketing Manager
Leads end-to-end B2B content marketing across thought leadership, customer stories, social, newsletters, events, and sales enablement. The role requires 5+ years of startup content experience, strong writing and storytelling skills, and the ability to manage strategy and execution independently.
About the job
Responsibilities
- Own the content calendar across blogs, LinkedIn, newsletters, event programming, and sales enablement.
- Write, edit, and publish thought leadership content, including articles, blogs, and video scripts, from start to finish.
- Run LinkedIn content for the brand account and key thought leaders, from planning posts to writing and publishing.
- Write and produce customer stories, testimonials, and case studies that demonstrate impact.
- Support event content and programming, including speaking submissions, presentations, and agenda development, in conjunction with the events team.
- Work closely with stakeholders to plan person-based newsletters.
- Repurpose content across multiple formats, audiences, and channels.
- Track content initiative performance and share actionable insights.
- Ensure brand consistency and narrative cohesion across all channels.
Requirements
- 5+ years of experience in content marketing for a B2B startup, as the first content hire or sole content marketer.
- Proven track record building and executing a content calendar across multiple channels.
- Experience producing articles, case studies, video scripts, and thought leadership pieces.
- Strong storytelling skills and the ability to craft audience-first, brand-aligned narratives.
- Experience managing LinkedIn content for brand accounts and executives.
- Ability to translate data and customer insights into compelling stories.
- Excellent writing and editing skills with high attention to detail.
- Strong organization and the ability to manage multiple projects and deadlines independently.
- Resourceful and proactive, equally effective at strategy and execution.
- Experience creating content for events, panels, or speaking opportunities.
Nice to Have
- Health tech or healthcare background.
Compensation and Benefits
- Market-competitive compensation based on experience and ability.
- Significant equity option grants.
- 100% company-paid health, dental, and vision premiums.
- Company HSA contributions.
- 2% 401(k) match.
- Rightway Health Advocacy and Spring Health Mental Wellness services.
- Flexible time off policy.
- 100% paid family leave.
- All-expenses-paid, in-person company offsites twice a year.
Skills
Content Marketing, Content Strategy, Content Calendars, LinkedIn, Thought Leadership, Blog Writing, Case Studies, Video Scripts, Storytelling, Copy Editing, Newsletters, Event Content, Sales Enablement, Content Analytics
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