Head of Events
Leads Substack’s global events strategy and execution, managing flagship experiences, creator gatherings, partnerships, and sponsored events. Requires 15+ years in experiential event marketing and production, including 10+ years in senior global or multifaceted events leadership.
About the job
Responsibilities
- Shape Substack’s global events strategy across flagship brand moments, intimate creator gatherings, partnerships, and sponsored events.
- Lead the full event lifecycle from concept and promotion through on-site execution.
- Translate brand and market narratives into compelling in-person experiences that drive cultural conversation and business impact.
- Provide strategic guidance and operational support for market-specific partnership events.
- Scale sponsored events, develop a revenue model, and lead Substack’s presence at industry events.
- Own the global events budget, goals, measurement frameworks, and ROI tracking.
- Build methodologies to demonstrate event impact and communicate results internally.
- Coach and develop event producers domestically and internationally.
- Design scalable events for strategic audiences and territories while preserving impact and authenticity.
- Collaborate with internal teams, agencies, and vendors while maintaining fiscal discipline and operational excellence.
Requirements
- 15+ years of experience in experiential event marketing and production.
- At least 10 years in a senior role overseeing global or multifaceted events functions.
- Experience building and scaling event strategies with measurable business impact.
- Strategic vision combined with strong operational rigor, communication, and organizational skills.
- Deep network of agencies and vendors across creative, production, and experiential disciplines.
- Strong people leadership and team development skills.
- Familiarity with Substack as a creator or subscriber and with the evolving technology and media landscape.
- Entrepreneurial drive and comfort building in a startup environment.
- Willingness and ability to travel globally for on-site execution.
Compensation
- Salary range: $215,000–$260,00.
- Compensation package includes salary, equity, and benefits.
Skills
Event Marketing, Event Production, Event Strategy, Experiential Marketing, Global Events, Event Budgeting, Roi Tracking, Sponsorships, Partnerships, Team Leadership, Vendor Management, Brand Strategy
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