Senior Director, Growth Marketing

Responsibilities

Growth Strategy & Leadership

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
• Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
• Lead annual and quarterly growth planning, forecasting, and budget allocation.

Lifecycle & Retention Marketing

• Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
• Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels.
• Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.

Web

• Own the website end to end.
• Define goals and a roadmap to achieve them.
• Partner with product marketing to ensure we tell compelling stories about our products that drive adoption.
• Experiment to improve conversion rates.
• Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand.

Demand Generation & Acquisition

• Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
• Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI.
• Drive full-funnel demand generation strategies that align with sales and revenue targets.
• Evaluate and scale emerging acquisition channels.

Analytics & Experimentation

• Establish a culture of experimentation through A/B testing and performance optimization.
• Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
• Build dashboards and reporting frameworks to track campaign effectiveness and business impact.
• Leverage data insights to inform strategic decisions and improve marketing efficiency.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performing growth marketing team.
• Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives.
• Foster a performance-driven culture focused on accountability, innovation, and continuous improvement.
• Manage external agencies, vendors, and marketing technology partners.

Requirements

Basic Qualifications

• 10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
• 5+ years of leadership experience managing high-performing marketing teams.
• Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
• Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms.
• Experience managing significant marketing budgets and delivering measurable ROI.
• Excellent leadership, communication, and stakeholder management skills.

Preferred Qualifications

• Strategic thinker with strong execution capabilities.
• Highly data-driven with a bias toward action and experimentation.
• Collaborative leader who thrives in cross-functional environments.
• Adaptable and comfortable navigating ambiguity in evolving business environments.
• Analytical and experimental mindset.
• Understand customer journeys and how to design experiences that resonate with customers to take action.