Senior Associate, Product Marketing

What You’ll Accomplish

In your first 3 months:

• Support the development and execution of go-to-market plans for new products, features, and key initiatives, ensuring stakeholders understand timelines, deliverables, and launch goals.
• Help craft product positioning, messaging, and value propositions for target audiences, partnering with Product to understand feature intent, user value, and rollout plans.
• Translate product updates and roadmap changes into clear internal enablement and customer-facing materials (e.g., briefs, FAQs, one-pagers, emails, in-app messaging).

In your first 6 months:

• Collaborate with Sales and Enablement teams to develop and refine launch materials, battlecards, presentations, and talking points that support effective customer conversations and drive adoption.
• Help maintain consistency across messaging, product narratives, and supporting content so that internal teams and customers hear a clear, unified story.
• Contribute to cross-functional launch and campaign planning, keeping partners aligned on priorities, risks, and tradeoffs as plans evolve.

In your first year:

• Take ownership of discrete go-to-market workstreams for key product areas, from planning through execution and measurement.
• Use qualitative and quantitative inputs (e.g., feedback from customers, performance data, win/loss insights) to refine messaging, surface opportunities, and inform future launches.
• Become a trusted partner to Product, Sales, and Growth teams, known for translating product capabilities into compelling, customer-centered stories that drive impact.

Who You Are

• Clear, structured communicator who can simplify complex concepts for different audiences, in writing and verbally.
• Highly organized, able to manage multiple projects at once, and comfortable working in a fast-paced, evolving environment.
• Builds strong cross-functional relationships and enjoys collaborating with Product, Sales, and other partner teams.
• Analytical, learn-it-all mindset; uses data, research, and feedback to continuously improve messaging and go-to-market approaches.
• Embodies Hinge Health’s cultural values of Hustle and Accountability.

Basic Qualifications

• Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field.
• 2+ years of experience in product marketing, marketing, product, strategy, consulting, or a related field, with exposure to go-to-market planning, launches, messaging development, or market research.
• Demonstrated strength in written and verbal communication, with the ability to simplify complex concepts for internal and external stakeholders.

Preferred Qualifications

• Experience supporting SaaS, healthcare, technology, or other fast-moving product organizations.
• Familiarity with positioning frameworks, competitive analysis, and customer segmentation, and using these to inform go-to-market plans.
• Experience developing sales enablement and customer-facing marketing materials (e.g., pitch decks, one-pagers, email campaigns, web content).
• Comfort using research, data, and customer feedback to shape messaging, test hypotheses, and iterate on campaigns.
• Ability to balance strategic thinking with hands-on execution across multiple parallel workstreams.