Field Marketing Manager

What you’ll do

• Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals.
• Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail.
• Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter.
• Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads.
• Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada.
• Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans.
• Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.

What we’re looking for

• 6+ years in field marketing and demand generation
• Proven track record building and executing high impact regional marketing plans focused on pipeline generation in prospect accounts
• Experience in Enterprise software security space marketing to security and engineering leadership personas
• Experience in international or multi-country regional marketing, adapting global marketing campaigns and initiatives to local markets
• Strong understanding of the Northeast U.S. and Eastern Canadian markets, especially Toronto and markets in greater Ontario
• Highly skilled at partnering with sales leaders to understand regional priorities, crafting robust strategies and execution plans and owning program-level execution independently without needing activity-level direction
• Proven ability to plan and execute a high volume and variety of field events, tailored to priority accounts and region-specific audiences
• Data-driven mindset - comfortable using funnel metrics to assess program effectiveness and pivoting strategies based on insights
• Strong cross-functional collaborator who can build relationships across sales, BDR, and marketing teams and align programs to business objectives
• Must be based in Canada (ideally Ontario) with prior experience covering the Canadian market
• Ability to travel ~30% for events in Northeastern U.S. and Canada

Nice to have

• Experience in cybersecurity or developer tools
• Familiarity with French-Canadian markets (Quebec) and comfort engaging French-speaking buyers and partners
• A team-first mentality—you take ownership of your region, but operate with a “front of the jersey” mindset and contribute to the broader field marketing team’s success