Event Marketing Lead
Own and execute Garage's full event marketing program, turning conferences and field events into qualified pipeline through end-to-end planning, sales partnership, and measurable follow-up.
About the job
Responsibilities
- Own Garage’s pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person customer or prospect experiences.
- Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.
- Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.
- Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.
- Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.
- Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.
- Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.
- Track event performance, report on outcomes, and use learnings to improve Garage’s event strategy over time.
Requirements
- 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.
- Strong project management skills, including the ability to manage timelines, vendors, budgets, stakeholders, and logistics without dropping details.
- Clear written and verbal communication, especially when coordinating across internal teams and external partners.
- Ability to build lightweight processes, make tradeoffs quickly, and execute in an environment where the event program is still being built.
- Ability to travel for events as needed, approximately 2-5 days a month.
Nice to Have
- Experience building an event marketing program or repeatable event playbooks from an early stage.
- Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.
- Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.
- Experience managing sponsorships, booths, speaking opportunities, or executive dinners.
Skills
Event Planning, Project Management, Budget Management, Vendor Management, Sales Coordination, Lead Capture, Event Measurement, CRM, Marketing Automation, Sponsorship Management
Similar jobs
Product Marketing jobs
Grow Therapy
New York, NY
Own provider-focused product marketing at Grow Therapy, leading go-to-market strategy, positioning, launches, and lifecycle marketing to increase adoption. The role requires 3+ years of product marketing experience, hands-on channel ownership, experimentation, and strong cross-functional collaboration.
GitLab
United StatesLeads GitLab’s talent brand strategy and recruitment marketing campaigns, shaping candidate messaging and experiences across channels. The role requires significant employer-brand or recruitment-marketing experience, strong editorial and storytelling skills, analytical judgment, and cross-functional influence.
Motive
United States
Leads go-to-market strategy, positioning, launches, and sales enablement for AI-powered products. The role requires a bachelor's degree and at least seven years of product marketing experience, ideally with enterprise or mid-market SaaS, hardware-enabled, automated workflow, or fintech products.
Interplay Learning
United States
Leads product positioning, buyer intelligence, go-to-market strategy, launches, sales enablement, and thought leadership for B2B SaaS products. Requires 6+ years of product marketing experience, strong writing and analytical skills, and a bachelor's degree.
Leads product marketing and go-to-market strategy for Pinterest’s performance advertising bidding, optimization, and measurement solutions. Requires 5+ years of relevant experience, strong lower-funnel advertising expertise, analytical judgment, cross-functional influence, and clear technical communication.