Event Marketing Lead

Responsibilities

• Own Garage’s pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person customer or prospect experiences.
• Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.
• Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.
• Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.
• Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.
• Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.
• Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.
• Track event performance, report on outcomes, and use learnings to improve Garage’s event strategy over time.

Requirements

• 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.
• Strong project management skills, including the ability to manage timelines, vendors, budgets, stakeholders, and logistics without dropping details.
• Clear written and verbal communication, especially when coordinating across internal teams and external partners.
• Ability to build lightweight processes, make tradeoffs quickly, and execute in an environment where the event program is still being built.
• Ability to travel for events as needed, approximately 2-5 days a month.

Nice to Have

• Experience building an event marketing program or repeatable event playbooks from an early stage.
• Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.
• Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.
• Experience managing sponsorships, booths, speaking opportunities, or executive dinners.