Sr. Insights Manager - Ad Measurement

Key Responsibilities

Data Analysis and Storytelling

• Analyze brand lift and campaign performance data to uncover trends and actionable insights.
• Develop clear, compelling narratives that connect data to customer goals and explain the why behind results.
• Contribute to insights that thread the story across campaigns and measurement periods, providing context and historical perspective.

Customer Engagement

• Work directly with customers to understand their objectives and ensure insights align with their business goals.
• Collaborate with senior team members to support strategic discussions with key clients, ensuring the delivery of high-quality insights.
• Assist in identifying opportunities to optimize campaigns and improve future performance.

Project Execution

• Support the execution of brand lift studies and insights projects, ensuring timely delivery and accuracy of results.
• Manage day-to-day tasks for assigned projects, collaborating with cross-functional teams to meet deadlines and customer expectations.

Cross-functional Collaboration

• Partner with internal teams, such as sales, customer success, and product, to ensure alignment and consistency in insights delivery.
• Contribute to team initiatives, sharing knowledge and best practices to foster a collaborative work environment.

What you bring to the role

• Strong analytical skills and experience in interpreting data to deliver actionable insights.
• Proven ability to craft data-driven narratives that align with business and campaign objectives.
• Excellent communication and presentation skills, with a customer-focused mindset.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Skills

• Familiarity with brand lift studies, media measurement methodologies, and cross-media trends.
• Collaborative and solution-oriented approach to working with internal teams and customers.
• Detail-oriented with strong organizational and project management skills.