ABM & Enterprise Marketing Manager

Responsibilities

• Own and execute 1:1 and 1:few ABM campaigns targeting named enterprise accounts
• Design and launch multi-channel activation plays across email, direct mail, events, and webinars
• Partner closely with BDRs on account penetration strategies and follow-up workflows
• Work with AEs to build account-specific marketing plans for strategic deals
• Build and maintain target account lists in partnership with Sales leadership
• Develop account intelligence using research, intent signals, and relationship mapping
• Plan and execute direct mail campaigns, including vendor management, creative, and fulfillment
• Co-own event strategy and execution, including executive dinners, roundtables, and field events
• Lead webinar programs end-to-end, from topic selection through pipeline conversion
• Iterate rapidly by launching campaigns, analyzing performance, and optimizing continuously

Requirements

• 5–7+ years of experience in B2B marketing, with at least 2–3 years focused on ABM or enterprise marketing
• Hands-on experience across multiple channels including outbound email, direct mail, events, and webinars
• Proven track record of driving pipeline through account-based campaigns
• Experience managing vendors, budgets, logistics, and creative execution
• Deep experience partnering with BDRs and AEs in enterprise sales environments
• Strong understanding of long sales cycles and multi-threaded buying processes
• Ability to engage credibly with C-level and VP-level stakeholders
• Strong bias toward action: launch, test, learn, and iterate
• Comfortable running experiments across channels and scaling what works
• Data-driven but pragmatic in decision-making
• Ability to build campaigns and targeting strategies without perfect data
• Experience operating in early-stage or high-growth environments
• Resourceful and self-directed, with strong ownership mentality

Preferred Qualifications

• Experience marketing to financial institutions or regulated industries
• Familiarity with tools such as HubSpot, Marketo, Outreach, Sendoso, or similar
• Experience running executive events, dinners, or high-touch field programs
• Background in companies in the $5M–$50M ARR scaling phase

Compensation & Benefits

• Competitive salary and equity packages, including a 401k plan
• 100% employer-covered comprehensive health, dental, and vision insurance (US)
• Unlimited PTO policy
• Remote-first culture
• Strong learning and professional development opportunities