ABM & Enterprise Marketing Manager
Leads multi-channel ABM campaigns for enterprise accounts, driving pipeline through email, direct mail, events, and webinars. Partners with sales teams on strategies, requiring 5+ years B2B marketing experience with hands-on channel execution and sales fluency.
About the job
Responsibilities
- Own and execute 1:1 and 1:few ABM campaigns targeting named enterprise accounts
- Design and launch multi-channel activation plays across email, direct mail, events, and webinars
- Partner closely with BDRs on account penetration strategies and follow-up workflows
- Work with AEs to build account-specific marketing plans for strategic deals
- Build and maintain target account lists in partnership with Sales leadership
- Develop account intelligence using research, intent signals, and relationship mapping
- Plan and execute direct mail campaigns, including vendor management, creative, and fulfillment
- Co-own event strategy and execution, including executive dinners, roundtables, and field events
- Lead webinar programs end-to-end, from topic selection through pipeline conversion
- Iterate rapidly by launching campaigns, analyzing performance, and optimizing continuously
Requirements
- 5–7+ years of experience in B2B marketing, with at least 2–3 years focused on ABM or enterprise marketing
- Hands-on experience across multiple channels including outbound email, direct mail, events, and webinars
- Proven track record of driving pipeline through account-based campaigns
- Experience managing vendors, budgets, logistics, and creative execution
- Deep experience partnering with BDRs and AEs in enterprise sales environments
- Strong understanding of long sales cycles and multi-threaded buying processes
- Ability to engage credibly with C-level and VP-level stakeholders
- Strong bias toward action: launch, test, learn, and iterate
- Comfortable running experiments across channels and scaling what works
- Data-driven but pragmatic in decision-making
- Ability to build campaigns and targeting strategies without perfect data
- Experience operating in early-stage or high-growth environments
- Resourceful and self-directed, with strong ownership mentality
Preferred Qualifications
- Experience marketing to financial institutions or regulated industries
- Familiarity with tools such as HubSpot, Marketo, Outreach, Sendoso, or similar
- Experience running executive events, dinners, or high-touch field programs
- Background in companies in the $5M–$50M ARR scaling phase
Compensation & Benefits
- Competitive salary and equity packages, including a 401k plan
- 100% employer-covered comprehensive health, dental, and vision insurance (US)
- Unlimited PTO policy
- Remote-first culture
- Strong learning and professional development opportunities
Skills
Abm (Account-Based Marketing), HubSpot, Marketo, Outreach, Sendoso, Outbound Email, Direct Mail, Events, Webinars, Pipeline Generation
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