Partner Marketing Manager
Build and own Perplexity's partner marketing function from the ground up. Develop joint marketing plans, execute full-funnel co-marketing campaigns, build enablement assets, ensure accountability with partners, and drive measurable pipeline and revenue impact.
About the job
Responsibilities
- Own Perplexity's partner marketing function end to end, from joint strategy through campaign execution and reporting.
- Build annual joint marketing plans with our most important partners, with committed pipeline and revenue targets, and run the QBR cadence that keeps both sides accountable to them.
- Ensure Perplexity and our partners are both accountable. Execute, driving joint marketing ideas from concept to shipped and following through so commitments turn into real activity, not slideware.
- Own the joint value proposition and narrative, crafting the "better together" story so it is aligned across both companies, resonates with buyers, and is mutually beneficial.
- Execute full-funnel co-marketing with and through partners, including joint webinars, events, ABM, content syndication, email, and digital campaigns.
- Build partner enablement assets, including co-branded content, solution briefs, pitch decks, joint case studies, and campaign-in-a-box kits, so partner teams can sell and market with us at scale.
- Coordinate launch moments and joint announcements, amplifying Perplexity product launches and major industry moments through the ecosystem.
- Instrument measurement and attribution, tracking partner-sourced and partner-influenced pipeline in CRM, and reporting ecosystem impact to leadership.
- Align the field, making sure Perplexity sales and Customer Success know about, trust, and activate partner programs so they stick.
- Act as connective tissue between Partnerships and BD, PMM, Demand Generation, Sales, and Comms, and serve as the primary marketing counterpart to our partners' marketing teams.
- Maintain strong relationships in partner organizations and Perplexity across diverse organizations.
Requirements
- 3+ years in B2B marketing, preferably in partner, alliance, or ecosystem marketing.
- Proven track record running joint go-to-market with technology and ISV partners, cloud providers, or system integrators, and shipping campaigns that generated real pipeline.
- A closer on accountability, with the operating discipline to build a plan, hold two organizations to it, and drive follow-through when commitments slip.
- Strong storyteller who can craft a joint narrative that is crisp, differentiated, and credible to buyers and executives on both sides.
- Full-funnel campaign operator fluent across webinars, events, ABM, content, and digital, comfortable executing hands-on rather than only directing.
- Analytically rigorous, with experience setting up attribution and reporting partner-sourced and influenced pipeline; comfortable in CRM and revenue operation tools.
- Excellent relationship builder who can be trusted while representing Perplexity's interests to partners.
- Autonomous self-starter who thrives in ambiguity, builds the playbook rather than waiting for one, and operates with urgency in a high-growth environment.
Skills
B2B Marketing, Partner Marketing, Alliance Marketing, Ecosystem Marketing, Joint Go-To-Market, ABM, CRM, Revenue Operations, Content Syndication, Demand Generation
Similar jobs
Product Marketing jobsOwn Greptile’s product marketing, including launches, positioning, messaging, website copy, and thought leadership for an AI developer tool. The role requires exceptional technical writing, strong technical and creative judgment, and the ability to execute independently in a fast-growing environment.
The Product Marketing Manager will lead positioning, go-to-market launches, technical content, and sales enablement for Baseten’s Model API. The role requires 3+ years of product marketing experience, technical fluency in AI and LLMs, and the ability to engage developer and enterprise audiences.
Own the evergreen product storytelling strategy for generative media products, creating narratives, demos, tutorials, web experiences, and messaging that support developer adoption and enterprise conversion. The role requires product marketing experience, strong technical fluency, and the ability to build and debug working examples independently.
Develops go-to-market strategy, positioning, launches, sales enablement, campaigns, and customer marketing for Datadog’s Incident Response products. Requires 5+ years marketing highly technical products and familiarity with engineering, incident operations, or observability workflows.
Manage end-to-end planning and execution of brand and marketing campaigns, coordinating cross-functional teams and ensuring on-time, on-budget delivery. Requires a bachelor's degree and experience supporting complex, multi-stakeholder marketing initiatives.