Head of Content & Media

Responsibilities

• Own the strategy and buildout of Alpaca as a recognized media brand across financial services, investing, technology, and global markets.
• Manage the content team and build an AI-first content operating system that turns company initiatives and industry conversations into repeatable media opportunities.
• Build and own Alpaca’s podcast platform, including editorial direction, formats, guest strategy, production, distribution, audience development, and performance.
• Develop podcast and video programming featuring executives, customers, partners, industry leaders, and other influential voices.
• Use original media programming to amplify product news, fundraising announcements, partnerships, customer stories, company milestones, and industry insights.
• Create editorial franchises and repeatable content formats spanning podcasts, video series, newsletters, interviews, research, events, and social content.
• Own the content and media lifecycle from planning and production through publishing, distribution, audience growth, measurement, and optimization.
• Partner with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership to transform company initiatives into compelling content.
• Leverage AI and automation for research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation.
• Build processes that produce content across blogs, LinkedIn, X, video, podcasts, email newsletters, customer communications, websites, internal communications, presentations, and case studies.
• Own distribution and audience development across owned, earned, executive, partner, and social channels.
• Craft executive thought leadership strategy and establish differentiated messaging for founders and senior leadership.
• Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies.
• Define and track success across brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and company growth.
• Build and lead a world-class content and media team over time.

Requirements

• 10+ years of content marketing experience, including 3+ years leading and building teams in a high-growth B2B technology or fintech environment.
• Outstanding storytelling and editorial judgment across multiple formats and channels.
• Exceptional operating ability and willingness to build the playbook.
• Deep experience with AI-native content creation tools and marketing automation.
• Experience developing executive thought leadership and category-defining narratives.
• Data-driven approach focused on business impact and cost efficiency.
• Comfortable collaborating remotely in an ambiguous, fast-moving environment.
• Clear communication and ability to align stakeholder priorities and incorporate feedback.

Nice to Have

• Experience in fintech, financial services, developer tools, or other highly technical industries.
• Hands-on experience building podcast-first or multimedia content programs.
• Success standing up and leading a content team from an early stage.
• Familiarity with the developer and investing infrastructure ecosystem.

Success Measures

• Major company initiatives enter a repeatable content flywheel.
• Content moves from idea to publication in days rather than weeks.
• Source events produce high-quality assets across relevant channels.
• AI and automation continuously improve speed, quality, and efficiency.
• Alpaca becomes a reputable voice in developer infrastructure for investing.

Compensation & Benefits

• Competitive salary and stock options.
• Health benefits.
• One-time USD $500 new-hire home-office setup.
• USD $150 per month stipend via a Brex Card.