Product Marketing Lead, API Models & Research
Leads product marketing strategy, positioning, launches, and adoption for an enterprise API and AI model portfolio. The role requires 12+ years of technical B2B product marketing experience, strong understanding of frontier AI and APIs, and the ability to align research, product, engineering, sales, and communications teams.
About the job
Responsibilities
- Own the business marketing strategy for OpenAI’s API and model portfolio, spanning frontier models, specialized domain models, and multimodal capabilities.
- Define launch architecture, positioning, priority audiences, demonstrations, and sustained adoption plans.
- Build relationships with Research, Product, and Engineering to understand model capabilities, evaluations, tradeoffs, and technical milestones.
- Help shape roadmap decisions, launch readiness, and go-to-market execution.
- Translate technical capabilities into business value, use cases, industry narratives, and enterprise adoption models.
- Partner with Sales, Solutions, Customer Success, Partnerships, and regional teams on customer narratives, enablement, proof points, and activation plans.
- Create feedback loops connecting customer and market needs with Product and Research priorities.
- Communicate complex research, APIs, evaluations, and engineering advances accurately without losing technical nuance.
- Partner with Communications, Safety, Policy, and Legal on precise, evidence-backed, responsible claims.
- Align cross-functional teams around priorities and decisions.
- Define and measure success across customer understanding, demand, progression, API usage, and business adoption.
Requirements
- 12+ years of product marketing experience, including senior ownership of complex B2B, enterprise, developer, platform, cloud, or AI products and portfolios.
- Deep understanding of frontier AI systems, model families, multimodal capabilities, evaluations, tradeoffs, APIs, and research or engineering advances.
- Experience developing positioning, audience strategies, launch plans, demonstrations, and sustained marketing programs for technical products.
- Experience partnering with Sales and customer-facing teams on go-to-market, enablement, use cases, and adoption programs.
- Exceptional strategic and editorial judgment translating complex technical capabilities into clear, differentiated, credible business narratives.
- Ability to align senior leaders across Research, Product, Engineering, Sales, Communications, and Marketing.
- Experience using customer insights, market signals, adoption data, and qualitative feedback to prioritize work and measure impact.
- Ability to move between long-range strategy and hands-on execution.
- Experience launching and driving adoption of frontier models, AI platforms, APIs, developer tools, or rapidly evolving technical products.
Nice-to-haves
- Experience marketing specialized technologies in cybersecurity, life sciences, or other regulated domains.
- Experience bringing voice, image, video, or real-time multimodal capabilities to business or developer audiences.
- Experience navigating high-stakes technical claims with Safety, Policy, Legal, Security, or responsible-innovation teams.
- Thoughtful use of AI tools across research, positioning, prototyping, campaign development, and measurement.
Compensation & Benefits
- Hybrid work model with 3 days per week in the office.
- Relocation assistance is available.
- Occasional travel is required.
Skills
Product Marketing, Go-to-Market Strategy, Positioning, Launch Strategy, Enterprise Marketing, Api Marketing, Artificial Intelligence, Multimodal Ai, Market Research, Sales Enablement, Customer Adoption, Developer Marketing, Product Analytics, Cross-Functional Leadership, AI Tools
Similar jobs
Product Marketing jobs
Anthropic
San Francisco, CALeads Anthropic’s public sector marketing strategy, positioning, campaigns, launches, thought leadership, and sales enablement across government audiences. The role requires 8+ years of marketing experience, strong cross-functional communication, and familiarity with public sector or GovTech environments.
OpenAI
San Francisco, CA
Leads national and locally tailored policy and brand campaigns that build trust, explain complex AI issues, and strengthen OpenAI’s reputation. Requires 12+ years in integrated marketing, brand, public affairs, policy communications, or advertising, plus substantial high-profile campaign leadership.
OpenAI
San Francisco, CA
Build and incubate differentiated executive and enterprise customer experiences, from initial thesis and prototype through launch, evaluation, and handoff. The role requires 10+ years in strategic programs or go-to-market disciplines, strong enterprise judgment, and hands-on cross-functional execution.
OpenAI
San Francisco, CA
Leads product-marketing strategy and executive narratives for high-priority enterprise customer engagements, translating AI products, research, and customer evidence into credible business perspectives. Requires 10+ years of enterprise product marketing experience, strong technical judgment, and exceptional writing and stakeholder leadership.
OpenAI
San Francisco, CA
Leads the strategy, positioning, narrative, launches, and sustained adoption of ChatGPT Work across professional, Business, and Enterprise customers. The role requires 12+ years in product marketing or related go-to-market leadership, strong storytelling and analytical judgment, and experience spanning self-serve and enterprise motions.