Lead and scale Ramp's third-party events program as a demand generation channel. Own strategy, budget, pipeline targets, and team development while partnering with Sales, Finance, and Marketing leadership.
162k – 223k
Hybrid8+ YOEProduct Marketing
About the role
What You'll Do
Set the program-level investment strategy and operating framework across all event surfaces, connecting individual channel strategies to Ramp's broader GTM priorities
Build, lead, and develop a team of event marketers; set clear expectations, develop talent, and create the operating model that lets the team execute at scale
Own the cross-portfolio view - standards, prioritization criteria, and operating model - that enables individual event surfaces to execute with consistency and efficiency
Identify and expand into new industries, customer segments, and geographies that align with Ramp's growth strategy
Own aggregate pipeline goals for the third-party events program; partner with surface leads to set targets, track performance, and surface cross-program learnings
Own total program budget and allocation across surfaces; partner with Finance on planning, forecasting, and making the case for resource investment
Build the systems, reporting infrastructure, and operating rhythms that allow the program to scale efficiently without breaking
Bring a forward-looking perspective on AI and automation - identifying and implementing tools or workflows that improve team efficiency, event targeting, and decision-making
Represent Ramp externally at key industry events; serve as an organizational thought partner on events as a growth channel
What You Need
8+ years of experience in event marketing, field marketing, or demand generation at a B2B company
Proven track record driving significant, measurable pipeline and revenue impact through events programs at scale
Deep experience owning large third-party event portfolios end-to-end - strategy, execution, and performance measurement
Experience building and leading teams; you know how to hire, develop, and retain strong people
Executive-level stakeholder management skills; comfortable influencing and aligning with Sales, Finance, and Marketing leadership
Strong financial acumen - experience owning large budgets, building business cases, and tying spend to outcomes
Systems thinker: you build processes and infrastructure that outlast any single event
Excellent judgment in ambiguous, fast-moving environments
Nice-to-Haves
Experience at a high-growth B2B SaaS or fintech company
Experience building event programs targeting mid-market and enterprise customers
Experience launching events strategy in new verticals, industries, or geographies
Demonstrated use of AI or automation to improve event marketing workflows or outcomes
Benefits
Flexible PTO
Unlimited AI token usage
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
One Medical annual membership
401(k), including employer match on contributions made while employed by Ramp
Fertility HRA (up to $10,000 per year)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
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